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Recent Case Stories

Around the World in a Year

Smartphones, email, social media, the bottomless rabbit hole that is Google – our lives are one long cabaret of distraction. And pity the poor company that not only seeks to break through that distraction, but to remain top of mind every day of the year. Print Desk...

Designing a Paradise for Adobe’s Creative Cloud

Every few years Adobe Systems entices designers around the world with upgrades to Photoshop, InDesign, and their all-in-one package, Creative Suite, among other products. And they’ve illustrated these new innovations using intricate real-world examples of how each...

A Flavorful Study in Niche Marketing

Let’s pretend for a moment that you’ve just agreed to craft an ambitious cross-media campaign to introduce a line of Russian foods to the American public. And you shake hands on the deal at the very same time that worldwide media attention is focused on Russia’s...

Coffee, Juice, Soda…or Reorient?

If you’ve never realized just how limited our non-alcoholic beverage choices are, it’s probably because you’ve never tried to market one of your own. There’s tea/coffee, juice, soda, and then that whole line of speed-in-a-can products among which Red Bull is...

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