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Coral Reef Alliance: Cross Media as Cause Media

Most people only think about coral reefs when they’re gearing up to go snorkeling. But the Coral Reef Alliance wants us to understand that not only do they provide a habitat for fish and other wildlife, but they also act as natural barriers to storm events, and even...

Selling ‘Babylon’ in a Kardashian World

Thanks to the Internet, reality TV, and our ever-coarsening culture, snark is about as rare as arctic ice these days. But a hilarious live show with jaw-dropping costumery and staging – now that’s what we call rare. And that’s just what the legendary San...

How to Get 8,600 Facebook Fans in a Week

There’s nothing like a contest to whip up interest and generate excitement – just ask our presidential candidates. So when the Cisco Learning Network wanted to get people energized about its brand, the company determined that a “Fan Appreciation Week,” complete...

‘Sail Away’ Credit Union Campaign

If you’re like most people, you have a handful of credit and debit cards. So, short of your bank bribing you, what would make you reach for one card rather than the other? Direct Mail Mobile Web That was the challenge faced by South Carolina Federal Credit Union...

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