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Rosie, Rocky and the Value of Being the First

“We were organic back when that meant something.” It’s the kind of thing the good folks at Petaluma (Calif.) Poultry would never come right out and say, of course, but they were the first to market organic chicken in the U.S. Logo Packaging Point of sale...

Tiptoe through the Pinot Vineyards Anywhere

Like fine wine, good design appeals to all the senses.  So when Jackson Family Wines wanted to brand and package its Wild Ridge Pinot Noir, the family-owned company realized they needed a look that could showcase the wine’s attributes in any medium.  San...

Fresh Eyes Lead to an Effective Brand Refresh

“The shoemaker’s children go barefoot” is an adage that hammers home a fact of life: Busy people rarely have time to see to their own needs. And the same, naturally, holds true for creatives. Realizing that they’d gone about as far as they could with their own...

Giving a Design Conference that Handcrafted Edge

Great design has the ability to empower individuals, inspire the masses and enrich communities. That’s the central message conveyed at DICE, an annual design conference held in northern Nevada that features talks by industry leaders, and design competitions that...

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