Stories of design across all media

Membership

Recent Case Stories

Investing the E*TRADE Brand with Distinction

Once upon a time, investors had to place a call to their brokers if they wanted to make a trade. But in the 1990s, at the start of the Internet boom, online trading burst onto the scene. One of the pioneers in that space was E*TRADE, a company that sought to put the...

Retuning the Reno Philharmonic for Today

Not only is the Reno Philharmonic Association the largest performing arts organization in northern Nevada, it’s also a cultural gem dedicated to uplifting the community that supports it. To publicize its civic-minded efforts, it enlisted that city’s Stan Can...

3 Tips for Designing for Millennials (and Everyone Else)

Everywhere you go these days, it seems like there’s a rush to win over Millennials. However, when it comes to design, Jen Tank, creative director at Huge, warns that there’s a risk of oversimplifying the varied beliefs, characteristics and nuances that make up the...

Mark and Graham: The Power of Personal

In a world where mass-production is the norm, lifestyle brand Mark and Graham from Williams-Sonoma is something of a maverick. It offers timeless gifts and elegant accessories adorned with complimentary personalized monograms, as well as the ability to add special...

Subscribe to case stories by email