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Video Games, Virtual Reality & Trade Show Success

At any trade show, “the number one goal is to attract people off the floor with some kind of compelling experience,” says Rick Barsotti, principal at San Anselmo, Calif.’s Mahalo Digital. He should know. Having worked in the digital space since 1996, he says...

TMD Creative Takes ‘Organic’ Approach to Cross-Media

When the Organic Produce Summit decided to hold its inaugural convention and exhibition in July 2016, organizers had a major challenge on their hands. Though the organic movement was as popular as ever, the event itself was virtually unknown. Not only did organizers...

Seneca Snacks Get a Cross-media Makeover

Twenty years ago, healthy snacks were an oddity. While many Americans were munching on potato chips, Seneca Snacks was unveiling its chips made from whole fresh apples, giving the afternoon snack a whole new look. Today there is no shortage of options for consumers...

BrowneMusser Captures Heartbeat of Hospital’s Lifesaving Work

When Asiana Airlines Flight 214 from Seoul, South Korea crash landed at the San Francisco International Airport July 6, 2014, the staff at what was then San Francisco General Hospital sprung into action. While saving lives is an everyday occurrence at the hospital, the...

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