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The Loma Prieta Quake: Commemorating without Fear

October 17, 1989: a day that many Northern Californians will never forget. At approximately 5:04 PM, minutes before Game Three of a World Series matchup between the Oakland Athletics and the San Francisco Giants, a 6.9 magnitude earthquake rocked the Bay Area causing...

Pirates, Tramp Stamps, and the Power of Logos

In Jewish folklore the golem was a human-size clay figure that would spring to life when a magical word was etched into its forehead, and seized to move only when that word was altered to spell out the word “death.” Which may just be mankind’s first lesson in how...

A Peet’s Coffee for all Seasons

While Starbucks built its brand on a latte-sipping lifestyle and a drive-thru line that means you take your life into your hands every time you enter a shopping center parking lot, Peet’s Coffee & Tea is, and always has been, all about the...

Daskara: Bringing West Bank Flavor to the West

Earning a living in the Palestinian territories is probably even more of an uphill battle than you might think. About the only thing they have in abundance there is olive trees, which is why development company DAI turned to the high-end, extra virgin olive oil market...

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