Stories of design across all media

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Pirates, Tramp Stamps, and the Power of Logos
Jun30

Pirates, Tramp Stamps, and the Power of Logos

In Jewish folklore the golem was a human-size clay figure that would spring to life when a magical word was etched into its forehead, and seized to move only when that word was altered to spell out the word “death.” Which may just be mankind’s first lesson in how the changing of an entity’s branding can literally bring about utter extinction. Website Computer hardware Technology company Corsair learned a little something about this...

Grid: Building ‘n Branding a Whole New Sport
Sep30

Grid: Building ‘n Branding a Whole New Sport

As you slip into your favorite jersey and casually eye the bigger TV screens at your local department store this football season, you might ask yourself “would I have what it takes to brand a whole new sport?” That’s not what you do professionally, you say? It isn’t what San Francisco’s Theory Associates does either, but that didn’t stop them from creating the name, identity, and even the field of play for the all new televised sport...