Stories of design across all media

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Selling Union City to the World
Jun08

Selling Union City to the World

Every city has an identity. A personality. Nashville fiddles away as “Music City, USA.” Los Angeles is known for glitz, glam and rubbing elbows with Hollywood’s stars. And Union City, Calif., is making a name for itself as an innovative and diverse hub of community and business, while boasting the camaraderie of a small town. Near Silicon Valley, it’s an attractive option for businesses looking to start up or relocate to a diverse...

Making Seagate Sexy for the Twitter Generation
Sep08

Making Seagate Sexy for the Twitter Generation

Unless you’re something of a propeller head, the thought of buying a new hard drive probably makes your eyes glaze over – something storage solutions company Seagate knows all too well. In-store Digital Video Print But by deploying an innovative cross-media campaign, San Jose’s Zooka Creative was able to shift the focus of Seagate’s marketing from hard drives themselves to the myriad ways in which people use them every day without...

Twitter Cards: Twitter Gets More Visual
Sep23

Twitter Cards: Twitter Gets More Visual

By Steve Decker Twitter became famous for “tweets,” those little 140-character messages that are broadcast to the world. Twitter’s 240 million(ish) monthly active users post more than 500 million tweets a day. Where Facebook creates a custom feed based largely on the perceived affinity between the posters and the viewer, Twitter is purely time based. It is also important to note that 75 percent of tweets originate from a mobile...

How to Win Fans and Influence People
Apr15

How to Win Fans and Influence People

The fastest way to lose friends and fans on Facebook is to blather on and on about yourself – no, wait, that IS Facebook. No, the fastest way to lose friends and fans on Facebook may be to blather on and on about laundry. Facebook Purex neck hanger cards So when laundry detergent purveyor Purex hired Zooka Creative to create a month-long Facebook sweepstakes that would take them from 800,000-plus fans to a cool 1 million, the San Jose...

The Value of a Facebook ‘Like’

When it comes to social media, nobody really knows what they’re doing. Unless you’re handling the social-media marketing for a nationally known brand, or for a big movie or television franchise, chances are good that you’re pretty much playing it by ear. Sure you want to get more likes and retweets, but really what do those actually give you beyond a brief elevation in your endorphin levels? The PBS series Frontline...

Video Games, Virtual Reality & Trade Show Success
Dec20

Video Games, Virtual Reality & Trade Show Success

At any trade show, “the number one goal is to attract people off the floor with some kind of compelling experience,” says Rick Barsotti, principal at San Anselmo, Calif.’s Mahalo Digital. He should know. Having worked in the digital space since 1996, he says Mahalo Digital is the trifecta of his passion for delighting clients with unexpected creative, his love affair with the culture and natural beauty of Hawaii, and living each day...