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Locale Market Campaign Leaves Foodies Hungry for More
Oct06

Locale Market Campaign Leaves Foodies Hungry for More

Locale Market is not your everyday restaurant or grocery store. Rather, it is a place where you can find organic fruits and vegetables seasonally grown on local farms; seafood from the Gulf of Mexico; a butcher shop showcasing locally raised chicken and pork; and even a market pantry featuring spices and housewares to help visitors create chef-inspired meals at home. Brand Strategy Naming Identity Collateral Branded Disposables...

SF Chefs: Keeping Foodies Keen
Apr01

SF Chefs: Keeping Foodies Keen

Even young marketing whizzes who boast about being able to sell anything to anybody fall noticeably silent when it comes to publicizing food events in San Francisco. In a city packed with food blogs, apps and amateur cooks extraordinaire, successfully making your foodie event stand out truly separates the Iron Chefs from the Chef Boyardees.   Branding signage Web site advertising marketing collateral merchandise “San Franciscans are...

Rambler: Rebirth of a Restaurant Space
Apr25

Rambler: Rebirth of a Restaurant Space

Few graphic designers know the restaurant business quite like Robert van Horne. The principal and founder of r.vH design, a boutique graphic design firm in San Francisco, is the go-to designer when it comes to the food and drink industry. So after a legendary restaurant closed its doors and a hip, spirited business took its place, r.vH design was the perfect firm to build a bridge from the old to the new. San Francisco foodies were...

Rock & Brews: Suds, Sandwiches & Consistency
Feb07

Rock & Brews: Suds, Sandwiches & Consistency

Few things go together like great food and rock ’n roll, so it’s little surprise that the restaurant chain Rock & Brews has made the mark that it has in the restaurant industry. It’s a family-style restaurant with a rotating menu of 52 craft beers and a real rock ’n’ roll pedigree: it was foundered by KISS’ Gene Simmons and Paul Stanley, legendary concert promoters Dave and Dell Furano, and restaurateur and hotelier Michael...

Seneca Snacks Get a Cross-media Makeover
Nov15

Seneca Snacks Get a Cross-media Makeover

Twenty years ago, healthy snacks were an oddity. While many Americans were munching on potato chips, Seneca Snacks was unveiling its chips made from whole fresh apples, giving the afternoon snack a whole new look. Today there is no shortage of options for consumers dedicated to a healthier lifestyle, and Seneca needed to raise its profile on the shelf so new customers would give its products a try. Wanting to modernize the brand, they...

A Rebrand ‘Wrapped’ in International Flavor
Oct18

A Rebrand ‘Wrapped’ in International Flavor

If you’ve ever sat back to enjoy a spinach wrap for lunch, you may want to thank World Wrapps, a restaurant chain in the West Coast. A pioneer in the creation of delicious gourmet sandwiches wrapped in flatbread, the chain has been tempting San Francisco foodies since the early 1990s. World Wrapps evolved over the years and even explored different directions under new ownership. But now the original owners, three longtime friends, are...

MHD Group Proves Itself the Real Golden State Warriors MVP
Sep20

MHD Group Proves Itself the Real Golden State Warriors MVP

How do you get basketball fans to tear their eyes away from mid-court to notice billboard advertising for a supermarket chain? Daunting as it may sound, that was the dilemma faced by California’s Lucky Supermarkets when they decided to advertise in a section of the Golden State Warriors’ home stadium, Oracle Arena. An effective campaign had to capture the excitement of the 2015 NBA Champion Warriors while paying homage to Lucky...

Hip Chicks & the Hidden Value of a Makeover
Mar22

Hip Chicks & the Hidden Value of a Makeover

Nobody wants to hear their baby is ugly. And when your baby happens to be a product your family’s worked their butts off to bring to market – uh uh. But that’s what the folks at Whole Foods told Hip Chick Farms co-founder Serafina Palandech in no uncertain terms back in March 2014 when she applied for its Local Producer Loan Program. The message was clear: Ditch the packaging she’d designed with a friend or kiss the loan good-bye....

Blazing a Trail for Green Fund-raising
Oct20

Blazing a Trail for Green Fund-raising

Just because you’ve sworn to protect the nation’s natural resources from the forces of greed and apathy doesn’t mean you can’t have a great time doing it. When the Sierra Club wanted to pass the hat around with its second annual “green tie” fundraiser this year, they conspired with Palo Alto’s Tompert Design to create an evening wonderland of glamorous camping (“glamping” if you please) and, hopefully, donations as great as all...

Selling the World on California Wines
May19

Selling the World on California Wines

Throughout the 1940s, the American radio program “Suspense” was  accompanied by increasingly insistent commercials for Roma Wines in which the Fresno vintner explained how the rest of the world swooned over their burgundies, Chablis and ports. Which just goes to show how long California wine country has been fighting an inferiority complex when it comes to its European cousins. Collateral Website Photography Press kits Maps Print ads...

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