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Locale Market Campaign Leaves Foodies Hungry for More
Oct06

Locale Market Campaign Leaves Foodies Hungry for More

Locale Market is not your everyday restaurant or grocery store. Rather, it is a place where you can find organic fruits and vegetables seasonally grown on local farms; seafood from the Gulf of Mexico; a butcher shop showcasing locally raised chicken and pork; and even a market pantry featuring spices and housewares to help visitors create chef-inspired meals at home. Brand Strategy Naming Identity Collateral Branded Disposables...

SF Chefs: Keeping Foodies Keen
Apr01

SF Chefs: Keeping Foodies Keen

Even young marketing whizzes who boast about being able to sell anything to anybody fall noticeably silent when it comes to publicizing food events in San Francisco. In a city packed with food blogs, apps and amateur cooks extraordinaire, successfully making your foodie event stand out truly separates the Iron Chefs from the Chef Boyardees.   Branding signage Web site advertising marketing collateral merchandise “San Franciscans are...

Rambler: Rebirth of a Restaurant Space
Apr25

Rambler: Rebirth of a Restaurant Space

Few graphic designers know the restaurant business quite like Robert van Horne. The principal and founder of r.vH design, a boutique graphic design firm in San Francisco, is the go-to designer when it comes to the food and drink industry. So after a legendary restaurant closed its doors and a hip, spirited business took its place, r.vH design was the perfect firm to build a bridge from the old to the new. San Francisco foodies were...

A Rebrand ‘Wrapped’ in International Flavor
Oct18

A Rebrand ‘Wrapped’ in International Flavor

If you’ve ever sat back to enjoy a spinach wrap for lunch, you may want to thank World Wrapps, a restaurant chain in the West Coast. A pioneer in the creation of delicious gourmet sandwiches wrapped in flatbread, the chain has been tempting San Francisco foodies since the early 1990s. World Wrapps evolved over the years and even explored different directions under new ownership. But now the original owners, three longtime friends, are...

Eat. Drink. Promote. Repeat.
Sep16

Eat. Drink. Promote. Repeat.

If there’s one thing more challenging than establishing a robust, un-ignorable brand throughout a major city, it’s rebranding something that you’ve already spent five years getting everybody to know and love. Yet with a tight and creative cross-media campaign, you can do practically anything. During an unseasonably cool August weekend, San Francisco design and branding firm Noise 13 transformed that city’s annual foodie bonanza “SF...