Stories of design across all media

Membership
Making Genentech the Place to Work
Jul24

Making Genentech the Place to Work

A company is only as successful as its workforce. So when Genentech, a leading biotechnology firm, wanted to make their recruitment campaign more appealing to top talent, they needed a message that would distinguish them from other high-profile employers in the science and technology fields. To help them achieve that objective, they brought in San Francisco branding and design firm Iron Creative. Creating a message that reflected the...

BrowneMusser Captures Heartbeat of Hospital’s Lifesaving Work
Nov01

BrowneMusser Captures Heartbeat of Hospital’s Lifesaving Work

When Asiana Airlines Flight 214 from Seoul, South Korea crash landed at the San Francisco International Airport July 6, 2014, the staff at what was then San Francisco General Hospital sprung into action. While saving lives is an everyday occurrence at the hospital, the important role medical professionals play has not always been apparent to the public at large. Many are also unware that hospitals provide so much more than trauma...

Keeping Hearts Beating on a Budget
Aug26

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Keeping Hearts Beating on a Budget
Feb14

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Glossary

2D Animation Used to create the illusion of movement, the process takes a series of two-dimensional art (drawings, illustrations or photographs) that are nearly identical and displays them in rapid succession. 3D Animation Often used today in video games and virtual reality, 3D animation creates the illusion of movement, but with the added dimension of depth or space. The process consists of three stages: 3D modeling, layout and...