Stories of design across all media

Membership
Rebranding a Cause on the Installment Plan
May09

Rebranding a Cause on the Installment Plan

For nonprofits working to shine a light on a cause, one goal is always clear: appeal to more donors. After all, the more money an organization raises, the more work it can do. But to achieve that lofty ambition, it must convince donors that it has what it takes to get results. One way to do that is by using branding to make the case. No one knows that better than Mathew Squillante, owner of San Francisco branding and design firm...

For Parks Fundraising, a Picture’s Worth a Thousand Words
Apr11

For Parks Fundraising, a Picture’s Worth a Thousand Words

Parks provide a myriad of benefits. They spark economic development, create safer neighborhoods and give local residents a place to engage with each other and commune with nature. So when the Regional Parks Foundation, a nonprofit that raises money to support the East Bay Regional Park District, wanted to make a bigger impact, they decided that refreshing their branding and marketing materials could be the breath of fresh air they...

Wheels4Water: Saving Lives One Mile at a Time
Oct04

Wheels4Water: Saving Lives One Mile at a Time

Chances are you don’t think twice about filling a glass with water from the kitchen tap. But for many people in sub-Saharan Africa, safe drinking water is in short supply. Unsanitary water conditions plague the Kaliro district of Uganda, and in the region, water-related death and disease run rampant. Justin Ahrens, founder of design studio Rule29, first became aware of the water crisis in Africa when the firm was working on a branding...

Making a PGA Tradition Fit for Prime Time
Aug02

Making a PGA Tradition Fit for Prime Time

Most golf lovers know the AT&T Pebble Beach Pro-Am Tournament. One of the PGA Tour’s largest events, it attracts 190,000 spectators and millions of television viewers each year to watch the sport’s top players and celebrities tee off for charity. In 2001, the tournament enjoyed a new wave of success thanks to a young golfer named Tiger Woods. As a result, a brand new audience was tuning in to the AT&T tournament for the first...

Rebranding Renews the Life in Lifewater
Jan13

Rebranding Renews the Life in Lifewater

The nightmarish Ebola epidemic may be the scourge that’s captured headlines of late, but the greater threat facing Africa and the rest of the developing world is a lack of clean drinking water. So when Rule 29 set out to refresh the branding of Christian nonprofit water-development organization Lifewater, they made communicating this need to new generations – using modern means – their top priority. Key to that: injecting Lifewater’s...

Charlie Cart: Better Living Through Kickstarter
Nov24

Charlie Cart: Better Living Through Kickstarter

With a growing obesity problem in this country and universal healthcare always teetering on the edge of political sacrifice, the future health of our children depends in part on their learning to prepare nutritious meals of their own. Yet teaching these skills in classrooms requires the appropriate equipment and lesson plans – two things today’s cash-strapped schools cannot afford. Industrial design Kickstarter video and rewards...

Keeping Hearts Beating on a Budget
Aug26

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Keeping Hearts Beating on a Budget
Feb14

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Out from Under the Rabbit’s Foot
Feb04

Out from Under the Rabbit’s Foot

When you’re a celebrity best known for your roles in blockbuster movies, rebranding yourself as a singer is as easy as appearing on your favorite musical competition show. Bam – instant chart-topping album. For the rest of us, changing the way the public views us and our range of talents just isn’t that easy, as the folks at Auburn (Calif.) Printers & Integrated Marketing discovered. Though they had introduced a range of...

Glossary

2D Animation Used to create the illusion of movement, the process takes a series of two-dimensional art (drawings, illustrations or photographs) that are nearly identical and displays them in rapid succession. 3D Animation Often used today in video games and virtual reality, 3D animation creates the illusion of movement, but with the added dimension of depth or space. The process consists of three stages: 3D modeling, layout and...