Stories of design across all media

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Rebranding a Cause on the Installment Plan
May09

Rebranding a Cause on the Installment Plan

For nonprofits working to shine a light on a cause, one goal is always clear: appeal to more donors. After all, the more money an organization raises, the more work it can do. But to achieve that lofty ambition, it must convince donors that it has what it takes to get results. One way to do that is by using branding to make the case. No one knows that better than Mathew Squillante, owner of San Francisco branding and design firm...

For Parks Fundraising, a Picture’s Worth a Thousand Words
Apr11

For Parks Fundraising, a Picture’s Worth a Thousand Words

Parks provide a myriad of benefits. They spark economic development, create safer neighborhoods and give local residents a place to engage with each other and commune with nature. So when the Regional Parks Foundation, a nonprofit that raises money to support the East Bay Regional Park District, wanted to make a bigger impact, they decided that refreshing their branding and marketing materials could be the breath of fresh air they...

Coral Reef Alliance: Cross Media as Cause Media
Jan05

Coral Reef Alliance: Cross Media as Cause Media

Most people only think about coral reefs when they’re gearing up to go snorkeling. But the Coral Reef Alliance wants us to understand that not only do they provide a habitat for fish and other wildlife, but they also act as natural barriers to storm events, and even produce compounds used to treat cancer. Web Print Originally founded to galvanize the diver community, the Coral Reef Alliance sought to rebrand itself from a small...