Stories of design across all media

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Rambler: Rebirth of a Restaurant Space
Apr25

Rambler: Rebirth of a Restaurant Space

Few graphic designers know the restaurant business quite like Robert van Horne. The principal and founder of r.vH design, a boutique graphic design firm in San Francisco, is the go-to designer when it comes to the food and drink industry. So after a legendary restaurant closed its doors and a hip, spirited business took its place, r.vH design was the perfect firm to build a bridge from the old to the new. San Francisco foodies were...

Napa ‘Block’ Party at the Edge of Town

When r.vH Design was asked to work their design magic on what was then Napa Valley’s Hotel Luca, the challenge was breathing new life into a hotel and restaurant that already were steeped in a tired Italianate character. Not only did they come up with the name North Block Hotel to represent its location in the lesser-known north end of town, but they also created an atmosphere that blended luxury and drama with a rustic touch. As a...

Going Back to the Future with Tosca Café
May20

Going Back to the Future with Tosca Café

In 1983, Pepsi handed King of Pop Michael Jackson a cool $5 million to anchor their “Pepsi Generation” campaign. This remains the gold standard for something cross-media does best: updating an already beloved product for a wider, more lucrative market. Thirty years later, r.vH Design tackled a similar challenge that might’ve been smaller in scope by national standards, but in its native San Francisco, it was a very big deal indeed....