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Bringing Craft Beer to Life Through Design
Jun20

Bringing Craft Beer to Life Through Design

The craft beer scene has been flooded with so many newcomers; at last count there were more than 3,000 in the U.S. alone. How does a small, regional brewery stand out in the crowd – especially once they begin to show in retailers outside of their area? That was the dilemma faced by Blue Point Brewery when the Anheuser-Busch subsidiary hired Sausalito, Calif. branding and design firm DDW to introduce their new beers to the world....

Selling Union City to the World
Jun08

Selling Union City to the World

Every city has an identity. A personality. Nashville fiddles away as “Music City, USA.” Los Angeles is known for glitz, glam and rubbing elbows with Hollywood’s stars. And Union City, Calif., is making a name for itself as an innovative and diverse hub of community and business, while boasting the camaraderie of a small town. Near Silicon Valley, it’s an attractive option for businesses looking to start up or relocate to a diverse...

‘All that Remains’: Birdsong from America’s Dark Past
May23

‘All that Remains’: Birdsong from America’s Dark Past

One of the darkest chapters in American history took place in 1942. That was the year that President Franklin D. Roosevelt signed Executive Order 9066, which allowed for the incarceration of Japanese Americans during World War II. It’s hard to imagine what life was like for those held in U.S. internment camps, but some of the arts and crafts created by Japanese Americans at that time certainly provide us with some insight. Renowned...

Rebranding a Cause on the Installment Plan
May09

Rebranding a Cause on the Installment Plan

For nonprofits working to shine a light on a cause, one goal is always clear: appeal to more donors. After all, the more money an organization raises, the more work it can do. But to achieve that lofty ambition, it must convince donors that it has what it takes to get results. One way to do that is by using branding to make the case. No one knows that better than Mathew Squillante, owner of San Francisco branding and design firm...

Rambler: Rebirth of a Restaurant Space
Apr25

Rambler: Rebirth of a Restaurant Space

Few graphic designers know the restaurant business quite like Robert van Horne. The principal and founder of r.vH design, a boutique graphic design firm in San Francisco, is the go-to designer when it comes to the food and drink industry. So after a legendary restaurant closed its doors and a hip, spirited business took its place, r.vH design was the perfect firm to build a bridge from the old to the new. San Francisco foodies were...

For Parks Fundraising, a Picture’s Worth a Thousand Words
Apr11

For Parks Fundraising, a Picture’s Worth a Thousand Words

Parks provide a myriad of benefits. They spark economic development, create safer neighborhoods and give local residents a place to engage with each other and commune with nature. So when the Regional Parks Foundation, a nonprofit that raises money to support the East Bay Regional Park District, wanted to make a bigger impact, they decided that refreshing their branding and marketing materials could be the breath of fresh air they...

Design that Celebrates the Power of the Press
Mar21

Design that Celebrates the Power of the Press

When Volume Inc. was hired by Bloomberg to help the media giant create a work environment that captured and communicated its unique identity, the San Francisco design firm had little idea of how impactful the assignment would ultimately be. Bloomberg has long been a giant in the fields of journalism and technology. For the company’s tech hub in San Francisco, it wanted a workspace that showcased the company as an esteemed player in...

Deerly Beloved: The Secret Origin of Ranger Ralph
Mar07

Deerly Beloved: The Secret Origin of Ranger Ralph

Every comic book character has a secret origin and it’s usually a bummer. Bruce Wayne became Batman to avenge his parents’ murder; Superman lost his parents, his race and his entire planet. Ranger Ralph, on the other hand, was inspired by the personal challenges faced by his creator. But don’t tear up just yet – to do so would be to miss the point of that ranger from StickNStone National Forest. Like many of us Steve Oerding, owner of...

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