Stories of design across all media

Membership
Beer Citizen: The Definition of a Passion Project
May27

Beer Citizen: The Definition of a Passion Project

Look, there are three things that make life worth living: someone to love, a pocket full of cash, and the perfect beer. While you’ll have to figure out how to get the love and cash on your own (good luck with those), design and development firm Definition has you covered on the beer front. website free apps for iPhone, Android video coasters, stickers and bottle totes T-shirts Social media Rob DiCiuccio, Evan Rusackas and Ryan...

Going Back to the Future with Tosca Café
May20

Going Back to the Future with Tosca Café

In 1983, Pepsi handed King of Pop Michael Jackson a cool $5 million to anchor their “Pepsi Generation” campaign. This remains the gold standard for something cross-media does best: updating an already beloved product for a wider, more lucrative market. Thirty years later, r.vH Design tackled a similar challenge that might’ve been smaller in scope by national standards, but in its native San Francisco, it was a very big deal indeed....

A Cross-media Full-court Press
May13

A Cross-media Full-court Press

In the high-stakes world of professional basketball, where the average team is worth $634 million, coming up with a play, potion or piece of gear with the potential to improve a player’s performance is a big deal. web print video This is where sports clothing giant Adidas found itself at the tail end of 2012, having invested a considerable amount of time and money in developing its Adizero uniform. The performance-enhancing clothing...

Divide & Conquer is the Rain of the Game
May06

Divide & Conquer is the Rain of the Game

Someone’s been following you. They’ve been sending you things in the mail and via FedEx – things that tell you they’ve spent a lot of time thinking about you and what you need. And they’re not taking “no” for an answer. QR codes video mailer additional mailers ringing card holders water clocks In the civilian world we call this “stalking”; in the  21st century marketing landscape it’s known simply as “good business.” And McDill...

Master of Packaging (Metallica)
Apr29

Master of Packaging (Metallica)

When it comes to getting the latest album from a heavy metal band into the clutches of head-banging fans everywhere, surely you just throw up the ol’ devil-horns sign and the leather-jacketed hordes come a runnin’, right? Logo design album packaging posters movie tickets That depends on the band, really. And it depends on whether your big-name metal band happens to encounter the head of a big-name branding firm that specializes in...

Cloudy with a Chance of Cross-media
Apr22

Cloudy with a Chance of Cross-media

If you have kids – or a significant other who simply refuses to grow up – you end up seeing some pretty weird stuff from time to time. Take foodimals, for example – the cute-but-creepy food-based creatures that populated last fall’s movie hit Cloudy with a Chance of Meatballs 2. (Long story, watch the film.) packaging QR codes social media online game print While there are always a bevy of cross-media opportunities with children’s...

How to Win Fans and Influence People
Apr15

How to Win Fans and Influence People

The fastest way to lose friends and fans on Facebook is to blather on and on about yourself – no, wait, that IS Facebook. No, the fastest way to lose friends and fans on Facebook may be to blather on and on about laundry. Facebook Purex neck hanger cards So when laundry detergent purveyor Purex hired Zooka Creative to create a month-long Facebook sweepstakes that would take them from 800,000-plus fans to a cool 1 million, the San Jose...

Snow, Prayer & the Power of the Hashtag
Apr08

Snow, Prayer & the Power of the Hashtag

Fresh on the heels of a record-breaking cold snap that left most of the U.S. in a deep freeze, the words “Pray for Snow” to many might make about as much sense as “Pray for a Tax Audit.” But there are a proud and hearty folk in Northern Nevada and the greater Sierra region who yearn to see their mountains while sailing 60 miles an hour down them atop snowboard or skis, and the more pragmatic sort who realize without a good snow, their...

SF Chefs: Keeping Foodies Keen
Apr01

SF Chefs: Keeping Foodies Keen

Even young marketing whizzes who boast about being able to sell anything to anybody fall noticeably silent when it comes to publicizing food events in San Francisco. In a city packed with food blogs, apps and amateur cooks extraordinaire, successfully making your foodie event stand out truly separates the Iron Chefs from the Chef Boyardees.   Branding signage Web site advertising marketing collateral merchandise “San Franciscans are...

Grabbing Cross-media by the Roostertail
Mar25

Grabbing Cross-media by the Roostertail

When the gods aren’t too upset with you, they send you the types of bread-and-butter jobs that keep your fortunes afloat – a website, stationery and business-card combo, perhaps, nothing fancy. But occasionally the gods smile on you and you get the opportunity to create an entire three-dimensional customer experience from scratch.   logo design branding corporate identity website interior design menu design social media The gods...

Page 10 of 11« First...7891011