Stories of design across all media

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Sustainability Drives Boys up a Tree
Mar18

Sustainability Drives Boys up a Tree

Quick – when was the last time you learned anything at all about sustainability…willingly? Exactly. Now try getting a group of boys ages 11 to 17 to put down their iPhones and game consoles long enough to ponder a tree and you can see what the Boys Scouts of America (BSA) was up against. Signs interactive exhibits video photo The solution turned out to be something even more etched into every red-blooded American boy’s DNA than video...

Natural: A Rewarding Nut to Crack
Mar11

Natural: A Rewarding Nut to Crack

Granola – how shall I put this – isn’t exactly a one-of-a-kind product. If you’re going to elbow your way in between Quaker Oats and Kellogg’s and all the other granola pushers, you’ve got to come up with some serious branding. Serious branding, not an aluminum can with a photo of a hill on it. packaging social media video Website in-store display To be fair, Ladera Granola’s aluminum can had a photo of a hill from Ladera, Calif.,...

Change is the Juice of Life
Feb17

Change is the Juice of Life

Reinventing the look and feel of your brand across the various media it inhabits can be one of the hardest – and most rewarding – endeavors a company can undertake, as cold-pressed-juice company Living Greens discovered.     branding website email marketing packaging Breaking free of a leaf-on-wheels logo that confused more than it informed, Living Greens imbued its website, print collateral and other materials with a sense...

Keeping Hearts Beating on a Budget
Feb14

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Turning the Clock Back in Style
Feb12

Turning the Clock Back in Style

In the right hands, a cross-media campaign does far more than create a bridge between print and digital – it weaves an entirely different world around its target audience. branding website packaging print collateral And if it’s Chen Design Associates’ identity for The Brownie and Madam Optical Co., it’s a world that harkens back to a gentler, more stylish time. The Client If you’re tired of coughing up a small fortune at your local...

Coffee, Juice, Soda…or Reorient?
Feb10

Coffee, Juice, Soda…or Reorient?

If you’ve never realized just how limited our non-alcoholic beverage choices are, it’s probably because you’ve never tried to market one of your own. There’s tea/coffee, juice, soda, and then that whole line of speed-in-a-can products among which Red Bull is king. branding email marketing website packaging And if your offering doesn’t happen to fall into any of these five categories, how exactly do you sell it? That was Jess Ng’s...

Around the World in a Year
Feb06

Around the World in a Year

Smartphones, email, social media, the bottomless rabbit hole that is Google – our lives are one long cabaret of distraction. And pity the poor company that not only seeks to break through that distraction, but to remain top of mind every day of the year. print website mobile app When premium stock-image agency Corbis took a serious look at differentiating itself from the competition in 2011, it realized the only way to do so was to...

Out from Under the Rabbit’s Foot
Feb04

Out from Under the Rabbit’s Foot

When you’re a celebrity best known for your roles in blockbuster movies, rebranding yourself as a singer is as easy as appearing on your favorite musical competition show. Bam – instant chart-topping album. For the rest of us, changing the way the public views us and our range of talents just isn’t that easy, as the folks at Auburn (Calif.) Printers & Integrated Marketing discovered. Though they had introduced a range of...

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