Stories of design across all media

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Amber & Ash: A Design that’s Always in Season
Feb21

Amber & Ash: A Design that’s Always in Season

In our mobile-obsessed culture, there is no shortage of cell phone accessories to choose from. So when a cell phone accessory retailer tasked San Francisco brand strategy and design firm Noise 13 with creating a brand that would appeal to women, they knew they had their work cut out for them. The biggest dilemma was “how do you stand out in a crowded cell phone market,” explains Noise 13 Founder and Chief Creative Officer Dava...

Rock & Brews: Suds, Sandwiches & Consistency
Feb07

Rock & Brews: Suds, Sandwiches & Consistency

Few things go together like great food and rock ’n roll, so it’s little surprise that the restaurant chain Rock & Brews has made the mark that it has in the restaurant industry. It’s a family-style restaurant with a rotating menu of 52 craft beers and a real rock ’n’ roll pedigree: it was foundered by KISS’ Gene Simmons and Paul Stanley, legendary concert promoters Dave and Dell Furano, and restaurateur and hotelier Michael...

Willoughby Gets ‘Fresh’ with Type Lovers
Jan17

Willoughby Gets ‘Fresh’ with Type Lovers

Ask any creative and they’ll tell you that designers are among the pickiest audiences to impress. So imagine the challenge involved with not only impressing designers but inspiring them? That was the task faced by Willoughby Design when they were approached by Neenah Paper about creating a campaign that would entice designers to create their projects using Neenah’s signature line. What they came up with was “Fresh Takes on CLASSIC...

Tile and the Need to Tell ‘a Bigger Story’
Jan03

Tile and the Need to Tell ‘a Bigger Story’

Imagine sitting at your desk consumed with your latest project when you remember that you were supposed to leave for an appointment 10 minutes ago. You reach down to grab your keys but they’re nowhere to be found. Now you’ll never make it to your appointment on time! While most of us have experienced this scenario at least once, it never need happen again thanks to Tile, a San Mateo, Calif. company that offers a Bluetooth-enabled...

Video Games, Virtual Reality & Trade Show Success
Dec20

Video Games, Virtual Reality & Trade Show Success

At any trade show, “the number one goal is to attract people off the floor with some kind of compelling experience,” says Rick Barsotti, principal at San Anselmo, Calif.’s Mahalo Digital. He should know. Having worked in the digital space since 1996, he says Mahalo Digital is the trifecta of his passion for delighting clients with unexpected creative, his love affair with the culture and natural beauty of Hawaii, and living each day...

TMD Creative Takes ‘Organic’ Approach to Cross-Media
Dec06

TMD Creative Takes ‘Organic’ Approach to Cross-Media

When the Organic Produce Summit decided to hold its inaugural convention and exhibition in July 2016, organizers had a major challenge on their hands. Though the organic movement was as popular as ever, the event itself was virtually unknown. Not only did organizers have to introduce people to the expo, but they also had to appeal to a diverse audience ranging from organic purists to companies just beginning to walk the organic walk....

Seneca Snacks Get a Cross-media Makeover
Nov15

Seneca Snacks Get a Cross-media Makeover

Twenty years ago, healthy snacks were an oddity. While many Americans were munching on potato chips, Seneca Snacks was unveiling its chips made from whole fresh apples, giving the afternoon snack a whole new look. Today there is no shortage of options for consumers dedicated to a healthier lifestyle, and Seneca needed to raise its profile on the shelf so new customers would give its products a try. Wanting to modernize the brand, they...

BrowneMusser Captures Heartbeat of Hospital’s Lifesaving Work
Nov01

BrowneMusser Captures Heartbeat of Hospital’s Lifesaving Work

When Asiana Airlines Flight 214 from Seoul, South Korea crash landed at the San Francisco International Airport July 6, 2014, the staff at what was then San Francisco General Hospital sprung into action. While saving lives is an everyday occurrence at the hospital, the important role medical professionals play has not always been apparent to the public at large. Many are also unware that hospitals provide so much more than trauma...

A Rebrand ‘Wrapped’ in International Flavor
Oct18

A Rebrand ‘Wrapped’ in International Flavor

If you’ve ever sat back to enjoy a spinach wrap for lunch, you may want to thank World Wrapps, a restaurant chain in the West Coast. A pioneer in the creation of delicious gourmet sandwiches wrapped in flatbread, the chain has been tempting San Francisco foodies since the early 1990s. World Wrapps evolved over the years and even explored different directions under new ownership. But now the original owners, three longtime friends, are...

Wheels4Water: Saving Lives One Mile at a Time
Oct04

Wheels4Water: Saving Lives One Mile at a Time

Chances are you don’t think twice about filling a glass with water from the kitchen tap. But for many people in sub-Saharan Africa, safe drinking water is in short supply. Unsanitary water conditions plague the Kaliro district of Uganda, and in the region, water-related death and disease run rampant. Justin Ahrens, founder of design studio Rule29, first became aware of the water crisis in Africa when the firm was working on a branding...

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