Stories of design across all media

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MHD Group Proves Itself the Real Golden State Warriors MVP
Sep20

MHD Group Proves Itself the Real Golden State Warriors MVP

How do you get basketball fans to tear their eyes away from mid-court to notice billboard advertising for a supermarket chain? Daunting as it may sound, that was the dilemma faced by California’s Lucky Supermarkets when they decided to advertise in a section of the Golden State Warriors’ home stadium, Oracle Arena. An effective campaign had to capture the excitement of the 2015 NBA Champion Warriors while paying homage to Lucky...

No ‘Away Days’ Skating on the Edge of a Media Blitz
Sep06

No ‘Away Days’ Skating on the Edge of a Media Blitz

For skateboarders, the right pair of shoes can mean the difference between a flip and a fall. Already known for giving other types of athletes an edge, adidas set out to transform the skateboarding experience. To inspire the next generation of skateboarders, Adidas dreamt up “Away Days,” a full-length feature that offers a peek inside skateboarding culture and a close look at the tricks of the trade. And to promote the film, they...

Event Promotion You Can Kick up Your Feet to
Aug16

Event Promotion You Can Kick up Your Feet to

If you don’t think you can get something for nothing, you’ve obviously never attended San Francisco’s Stern Grove Festival. The annual summer event has been providing free access to a diverse array of performers since 1938. For those who venture to the outdoor Sigmund Stern Grove amphitheater, a day of relaxation with family and friends while listening to the sweet sounds of the San Francisco Symphony or the upbeat funk of Janelle...

Making a PGA Tradition Fit for Prime Time
Aug02

Making a PGA Tradition Fit for Prime Time

Most golf lovers know the AT&T Pebble Beach Pro-Am Tournament. One of the PGA Tour’s largest events, it attracts 190,000 spectators and millions of television viewers each year to watch the sport’s top players and celebrities tee off for charity. In 2001, the tournament enjoyed a new wave of success thanks to a young golfer named Tiger Woods. As a result, a brand new audience was tuning in to the AT&T tournament for the first...

Selling the World on a Smart City
Jul19

Selling the World on a Smart City

Managing a city is no small task. Not only must city employees monitor such critical information as energy and traffic-related data, but they must also keep track of such infrastructure details as where electric lines run and water pipes are laid. So when technology company Cityzenith developed 5D Smart City, a data visualization and management platform to help cities make better decisions and deliver improved services, it was clear...

And the Envelope Please(s): Celebrating the Letter-writer’s Friend
Jul05

And the Envelope Please(s): Celebrating the Letter-writer’s Friend

Digital communication may be all the rage, but would you really want to receive a love letter via email? Love letters, invitations and thank you cards are just some of the printed expressions made that much more meaningful by their appearance on paper, yet some worry that snail-mail communications are going the way of the dinosaur. And of course as go cards and letters, so go the fortunes of the humble envelope. To remind the world of...

Investing the E*TRADE Brand with Distinction
Jun21

Investing the E*TRADE Brand with Distinction

Once upon a time, investors had to place a call to their brokers if they wanted to make a trade. But in the 1990s, at the start of the Internet boom, online trading burst onto the scene. One of the pioneers in that space was E*TRADE, a company that sought to put the power of investing in the hands of the average consumer. E*TRADE went on to become a household name. Contributing to that feat was the branding work done by Menlo Park...

Retuning the Reno Philharmonic for Today
Jun07

Retuning the Reno Philharmonic for Today

Not only is the Reno Philharmonic Association the largest performing arts organization in northern Nevada, it’s also a cultural gem dedicated to uplifting the community that supports it. To publicize its civic-minded efforts, it enlisted that city’s Stan Can Design to rebrand it as more than just an orchestra at the top of its game. Print TV Web Collateral Brand Social An Allegiance to the Brand “Our firm is very disciplined in that...

3 Tips for Designing for Millennials (and Everyone Else)
May24

3 Tips for Designing for Millennials (and Everyone Else)

Everywhere you go these days, it seems like there’s a rush to win over Millennials. However, when it comes to design, Jen Tank, creative director at Huge, warns that there’s a risk of oversimplifying the varied beliefs, characteristics and nuances that make up the under-35 demographic. Tank should know. Huge has worked on a number of campaigns for brands that are likely to appeal to Millennials, such as Nike SNKRS, an online channel...

Mark and Graham: The Power of Personal
May03

Mark and Graham: The Power of Personal

In a world where mass-production is the norm, lifestyle brand Mark and Graham from Williams-Sonoma is something of a maverick. It offers timeless gifts and elegant accessories adorned with complimentary personalized monograms, as well as the ability to add special words in colors and typefaces of your choosing. The result is a one-of-a-kind feel bestowed on such products as jewelry, leather goods and accessories. Retail Website...

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