Stories of design across all media

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Boldly Beautifying the Beautiful Game
Apr21

Boldly Beautifying the Beautiful Game

There’s not much a soccer mom wouldn’t do for her kid. When Tompert Design Founder Claudia Tompert learned in 2014 that her son’s soccer club wanted a jersey with a more contemporary look she, like many parents do every year, applied her own skills and knowhow to make the assist. Logo Emblem Identity Uniform System Promotional Items Fanwear Accessories Thinking Beyond the ‘Tall Tree’ “Their teams play competitively and they wanted the...

Defining Luxury Before They’ve Opened the Box
Apr05

Defining Luxury Before They’ve Opened the Box

Lisa Marie Todd knows a thing or two about packaging and reinvention. After graduating from the University of Santa Clara she pursued a career in Hollywood, landing on “In Living Color” in 1990 as one of the famed “Fly Girls” dancers for two seasons alongside Jennifer Lopez. But by 2009 she yearned to both do something creative and work with her hands, and so she began to make and sell jewelry under the company name Marie Todd. Brand...

Hip Chicks & the Hidden Value of a Makeover
Mar22

Hip Chicks & the Hidden Value of a Makeover

Nobody wants to hear their baby is ugly. And when your baby happens to be a product your family’s worked their butts off to bring to market – uh uh. But that’s what the folks at Whole Foods told Hip Chick Farms co-founder Serafina Palandech in no uncertain terms back in March 2014 when she applied for its Local Producer Loan Program. The message was clear: Ditch the packaging she’d designed with a friend or kiss the loan good-bye....

1871 Dairy: Requiem for Mrs. O’Leary’s Cow
Mar08

1871 Dairy: Requiem for Mrs. O’Leary’s Cow

Chicago brings to mind many things for many people; chances are milk is not one of them. You can thank Mrs. O’Leary’s cow for that. After touching off the Great Chicago Fire in 1871 by allegedly kicking over a lantern (hey, none of us was there), cows became bovine-non-grata overnight, putting a devastating end to the Windy City’s milk industry. Business Cards Packaging Brochure Website Logos Fast forward 141 years; self-professed...

Kickstarting the Habits of Highly Effective Cats
Feb23

Kickstarting the Habits of Highly Effective Cats

It’s no secret that cats are the most brilliant creatures on Earth. (Sorry Fido.) But who knew we can learn a lot from the habits of our kitties? Gail Johnston did. In her forthcoming book “Creative Cues from the Cat,” the co-founder of wine-and-spirits packaging firm Johnston & Alves brings us 15 feline traits that help us nurture our creative genius. Throughout the book, Johnston dishes up feline-based inspiration and practical...

Walt Disney: Celebrating the Man Behind the Mouse
Feb09

Walt Disney: Celebrating the Man Behind the Mouse

The Walt Disney Company has gone from strength to strength for generations with nary a stumble; not so Walt Disney the man. His personal story of setbacks and innovations is an inspiring one, and serves to remind us how precious creativity is precisely because it can be so maddeningly ephemeral. Website E-Newsletter Collateral Outdoor Signage Magzine This was one of the stories that Disney’s daughter, Diane Disney Miller, wanted to...

Finding Religion in a $300 Pair of Jeans
Jan19

Finding Religion in a $300 Pair of Jeans

In the mid-2000s, the average pair of jeans cost about $30. So when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they turned to Torrance, Calif.’s Creative Direct Marketing Group (CDMG). The collaboration turned out to be the perfect fit. Advertising & Marketing Blog Website...

Coral Reef Alliance: Cross Media as Cause Media
Jan05

Coral Reef Alliance: Cross Media as Cause Media

Most people only think about coral reefs when they’re gearing up to go snorkeling. But the Coral Reef Alliance wants us to understand that not only do they provide a habitat for fish and other wildlife, but they also act as natural barriers to storm events, and even produce compounds used to treat cancer. Web Print Originally founded to galvanize the diver community, the Coral Reef Alliance sought to rebrand itself from a small...

Selling ‘Babylon’ in a Kardashian World
Dec15

Selling ‘Babylon’ in a Kardashian World

Thanks to the Internet, reality TV, and our ever-coarsening culture, snark is about as rare as arctic ice these days. But a hilarious live show with jaw-dropping costumery and staging – now that’s what we call rare. And that’s just what the legendary San Francisco musical revue “Beach Blanket Babylon” has been serving up for over 40 years now – sassy satire ripped from today’s headlines. Print Web Mobile Luckily, this Bay Area...

How to Get 8,600 Facebook Fans in a Week
Dec03

How to Get 8,600 Facebook Fans in a Week

There’s nothing like a contest to whip up interest and generate excitement – just ask our presidential candidates. So when the Cisco Learning Network wanted to get people energized about its brand, the company determined that a “Fan Appreciation Week,” complete with daily games and prizes, would appeal to its customer base. It would also drive traffic to the Cisco Learning Network store – the premier location for Cisco certification...

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