Stories of design across all media

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‘Sail Away’ Credit Union Campaign
Nov17

‘Sail Away’ Credit Union Campaign

If you’re like most people, you have a handful of credit and debit cards. So, short of your bank bribing you, what would make you reach for one card rather than the other? Direct Mail Mobile Web That was the challenge faced by South Carolina Federal Credit Union (SCFCU), which wanted to stand out in a crowded market. Getting its members to use their debit card would reinforce the SCFCU brand, generate transaction revenue, and build...

Southwest Sans: A Typeface Ready for Takeoff
Nov03

Southwest Sans: A Typeface Ready for Takeoff

When you’re in an industry as cut-throat as commercial aviation, anything you can do to differentiate yourself from the competition is vital, and freshening up your type can play a key role in doing that. Just ask Dan Rhatigan, type director for Monotype, a global provider of typefaces. Monotype was commissioned by Lippincott, an agency working on a brand redesign for Southwest Airlines, to create a typographic style that would convey...

Blazing a Trail for Green Fund-raising
Oct20

Blazing a Trail for Green Fund-raising

Just because you’ve sworn to protect the nation’s natural resources from the forces of greed and apathy doesn’t mean you can’t have a great time doing it. When the Sierra Club wanted to pass the hat around with its second annual “green tie” fundraiser this year, they conspired with Palo Alto’s Tompert Design to create an evening wonderland of glamorous camping (“glamping” if you please) and, hopefully, donations as great as all...

Locale Market Campaign Leaves Foodies Hungry for More
Oct06

Locale Market Campaign Leaves Foodies Hungry for More

Locale Market is not your everyday restaurant or grocery store. Rather, it is a place where you can find organic fruits and vegetables seasonally grown on local farms; seafood from the Gulf of Mexico; a butcher shop showcasing locally raised chicken and pork; and even a market pantry featuring spices and housewares to help visitors create chef-inspired meals at home. Brand Strategy Naming Identity Collateral Branded Disposables...

Making Seagate Sexy for the Twitter Generation
Sep08

Making Seagate Sexy for the Twitter Generation

Unless you’re something of a propeller head, the thought of buying a new hard drive probably makes your eyes glaze over – something storage solutions company Seagate knows all too well. In-store Digital Video Print But by deploying an innovative cross-media campaign, San Jose’s Zooka Creative was able to shift the focus of Seagate’s marketing from hard drives themselves to the myriad ways in which people use them every day without...

Bringing a Splash of Color to Local Banking
Aug18

Bringing a Splash of Color to Local Banking

Ever since the global financial implosion of 2008, banks have struggled to convince their clients that it really is OK to borrow money again, provided they have a way to make good the debt. Print TV Radio Billboards Web When New York’s Chemung Canal Trust Co. wanted to demonstrate how a home equity loan could enhance their lives, PSB Integrated Marketing used a comprehensive cross-media campaign to show that such a loan could indeed...

Loop Theme Brings Eco-Friendly Paper Full Circle
Aug04

Loop Theme Brings Eco-Friendly Paper Full Circle

Recycled this and FSC that – it seems “green” is as big a consideration in design work today as CMY and K. You can put your work on paper made with green energy from trees that were grown sustainably, all with a carbon footprint the size of a hamster’s. It wasn’t always this way. Website Collateral Print advertising Back in 2010, Mohawk Fine Papers was preparing to unleash the most extensive collection of post-consumer waste (PCW)...

All Eyes on 300FeetOut’s TYPO Campaign
Jul24

All Eyes on 300FeetOut’s TYPO Campaign

Coming up with a branding campaign that will impress a group of designers is not for the faint of heart. When San Francisco’s 300FeetOut set out to brand the 2015 TYPO San Francisco International Design Conference, they knew they had to be at the top of their game. Luckily for all, they didn’t disappoint. The theme of this year’s conference was “focus,” something every creative knows plenty about. When coming up with a visual to get...

The Loma Prieta Quake: Commemorating without Fear
Jul14

The Loma Prieta Quake: Commemorating without Fear

October 17, 1989: a day that many Northern Californians will never forget. At approximately 5:04 PM, minutes before Game Three of a World Series matchup between the Oakland Athletics and the San Francisco Giants, a 6.9 magnitude earthquake rocked the Bay Area causing 63 deaths, 3,757 injuries and $6 billion – $10 billion in damage. Website Brochure Logo Poster Postcard While the region has since recovered, there are still many...

Pirates, Tramp Stamps, and the Power of Logos
Jun30

Pirates, Tramp Stamps, and the Power of Logos

In Jewish folklore the golem was a human-size clay figure that would spring to life when a magical word was etched into its forehead, and seized to move only when that word was altered to spell out the word “death.” Which may just be mankind’s first lesson in how the changing of an entity’s branding can literally bring about utter extinction. Website Computer hardware Technology company Corsair learned a little something about this...

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