Stories of design across all media

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The Website that Tamed City Hall
Mar31

The Website that Tamed City Hall

During the run-up to Thanksgiving 2013, while much of America began to grapple with the frustration engine that was the brand new HealthCare.gov, Tomorrow Partners was in talks to create a government website of their own. Website San Francisco Mayor Ed Lee challenged them to help simplify the byzantine bureaucracy the Bay Area’s 65,000-plus small businesses faced in dealing with the city. Their solution: the San Francisco Business...

A Campaign that Outflies the Competition
Mar17

A Campaign that Outflies the Competition

At the heart of a military’s might is its fleet of fighter jets, so it’s not going to trust the care of its aircraft to just anyone. While Stockton, Calif.’s Aero Turbine has the know-how to do the job, they wanted a marketing edge to get that message across. Rick King Design provided them with the perfect lift. Print Material Trade Show Display Booth For more than 35 years, Aero Turbine has been repairing and refurbishing jet engines...

Ebook Makes Two Companies ‘Sweeter Together’
Mar10

Ebook Makes Two Companies ‘Sweeter Together’

In many ways your local grocery store is a microcosm of world affairs, complete with diplomacy and strategic alliances that turn out to be of benefit to us all. And not since Reese’s “you got your chocolate in my peanut butter” has there been a food partnership as successful as the one McDill Associates crafted recently between Sun-Maid Raisins and Chiquita Banana Bread mix. Coupon Design eBook Website Dubbed “Sweeter Together,” the...

IfOnly You Could ____; Now You Can
Mar03

IfOnly You Could ____; Now You Can

When you’re the great-great grandson of Dow Chemical founder Herbert Henry Dow, descended from American President James Buchanan, and sell your first company to Microsoft at 30 for a cool $100 million, you’re going to experience the world in a very special way. After purchasing an hour of tennis for his brother with legendary player John McEnroe, Trevor Traina realized there were thousands of experiences just like this that people...

Growing Forward by Filling Empty Plates
Feb24

Growing Forward by Filling Empty Plates

How do you call attention to your in-house program designed to get more fruits and veggies into the hands of those who struggle with hunger in America? Try revving the engine of a 9-foot-tall, thoroughly street legal shopping cart right outside the largest produce trade show in the country. Campaign Development Landing Site Collateral – handout cards, stickers, oversized cut outs Video Development Email Blasts Press Release...

A Fantastical Campaign You Can Take to the Bank
Feb17

A Fantastical Campaign You Can Take to the Bank

Even before the Great Recession, banks weren’t exactly known for giving their customers a warm and fuzzy feeling inside. Yet for more than 50 years the First National Bank of Northern California had prided itself on treating its customers like family, something it wanted to get across to potential depositors when it opened a new branch in Sunnyvale. San Francisco design firm Belding Associates flew in the face of conventional bank...

Ever-expanding Catalog Keeps an Exhibit Alive
Feb03

Ever-expanding Catalog Keeps an Exhibit Alive

There’s probably a very good reason people are passionate about objects made of wood and paper in a way that they just aren’t about anything else, one we don’t often acknowledge. These things – from the bulkiest coffee-table book to the humblest wooden bowl – were alive once. And the best of these things seem alive to us still. This is the subtext that runs through “Turning to Art in Wood: A Creative Journey” – an eclectic exhibition...

Shortbread Studio: Not Just for Christmas Anymore
Jan20

Shortbread Studio: Not Just for Christmas Anymore

For the last eight years, clients of San Francisco’s 13 Squared Studio have looked forward to receiving a batch of scrumptious shortbread baked by the studio during the holiday season. And “we started getting good reviews,” says managing partner Mirna Rivera. Website Packaging The treats were such a hit that some asked if they would consider selling them year-round. Last year they decided to give it a try, and The Shortbread Studio...

Rebranding Renews the Life in Lifewater
Jan13

Rebranding Renews the Life in Lifewater

The nightmarish Ebola epidemic may be the scourge that’s captured headlines of late, but the greater threat facing Africa and the rest of the developing world is a lack of clean drinking water. So when Rule 29 set out to refresh the branding of Christian nonprofit water-development organization Lifewater, they made communicating this need to new generations – using modern means – their top priority. Key to that: injecting Lifewater’s...

Nothing ‘Bittersweet’ About Chocolate Branding
Jan06

Nothing ‘Bittersweet’ About Chocolate Branding

It’s been said that life’s biggest challenges can be cured with love, prayer and a little chocolate. If that’s true, Berkeley’s Stoller Design Group has certainly done its part to make the world a better place, thanks to their cross-media campaign highlighting the delectable chocolate treats served up by Oakland’s Bittersweet: The Chocolate Café. Website Packaging In 2009, Bittersweet needed a website and packaging for their chocolate...

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