Stories of design across all media

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Around the World in a Year
Aug05

Around the World in a Year

Smartphones, email, social media, the bottomless rabbit hole that is Google – our lives are one long cabaret of distraction. And pity the poor company that not only seeks to break through that distraction, but to remain top of mind every day of the year. Print Desk Calendar Poster Website When premium stock-image agency Corbis took a serious look at differentiating itself from the competition in 2011, it realized the only way to do so...

Designing a Paradise for Adobe’s Creative Cloud
Jul29

Designing a Paradise for Adobe’s Creative Cloud

Every few years Adobe Systems entices designers around the world with upgrades to Photoshop, InDesign, and their all-in-one package, Creative Suite, among other products. And they’ve illustrated these new innovations using intricate real-world examples of how each and every one can be used. Yet who actually develops and creates those very detailed assets – photography, illustration, magazines, catalogs, websites and other digital...

A Flavorful Study in Niche Marketing
Jul22

A Flavorful Study in Niche Marketing

Let’s pretend for a moment that you’ve just agreed to craft an ambitious cross-media campaign to introduce a line of Russian foods to the American public. And you shake hands on the deal at the very same time that worldwide media attention is focused on Russia’s controversial hosting of the Winter Olympic games. Packaging Collateral Trade show booth Website Social media This was the situation Soquel, Calif.’s McDill Associates  found...

Coffee, Juice, Soda…or Reorient?
Jul15

Coffee, Juice, Soda…or Reorient?

If you’ve never realized just how limited our non-alcoholic beverage choices are, it’s probably because you’ve never tried to market one of your own. There’s tea/coffee, juice, soda, and then that whole line of speed-in-a-can products among which Red Bull is king. branding email marketing website packaging And if your offering doesn’t happen to fall into any of these five categories, how exactly do you sell it? That was Jess Ng’s...

Adding Bounce to SFMOMA’s Modern Ball
Jul08

Adding Bounce to SFMOMA’s Modern Ball

Passing the hat around for a revered institution like the San Francisco Museum of Modern Art (SFMOMA) can be pretty tricky in a struggling economy. But when its major biennial fund-raising event happens at a time when the building that houses it is closed for renovation, you really have your work cut out for you.   Website banner ads Print ads Auction catalog Program schedule Street banners Digital and print bus-shelter ads...

The Egg, the Elephant & the Tesla Sports Car
Jul01

The Egg, the Elephant & the Tesla Sports Car

Creating the public face of a commercial enterprise is our bread and butter. If we’re lucky, we get an appreciative chuck under the chin and payment enough to keep the IRS in the manner to which it’s grown accustomed. Print materials Logo Merchandise Color- and upholstery-choice kit Dealership signage Sometimes, though, we get a little bit more. Like Elephant’s remarkable branding work for Tesla Motors, occasionally we are...

Raising a Cup to the Past
Jun24

Raising a Cup to the Past

“Branding is all about taking your clients on a journey.” It’s certainly the type of thing a marketing professional might say; it might even be true. In the case of the retro-themed San Francisco coffee bar Coffee Cultures, it turned out to be the ethos that fueled Chen Design Associates’ cross-media transformation of the establishment into a hip hangout with great coffee and an early-20th century vibe. Construction Wrap Website...

Taken Wine to the Younger Crowd
Jun17

Taken Wine to the Younger Crowd

From its premium price tag to its ability to inspire a downright nerdy obsession with vintages, regions and organized tastings, wine can be a hard sell for those 28 and younger. When twentysomethings Josh Phelps and Carlo Trinchero formed their own business, Taken Wine, in 2010, it was with the goal of changing all that by introducing their peers to the goodness of the grape. Website Twitter Instagram Facebook Video Though they were...

Personalization’s Rocky Crawl to the Top
Jun10

Personalization’s Rocky Crawl to the Top

Jeeps aren’t really about getting from point A to point B. They’re about the joy of climbing over just about anything the world can lay before your tires, and making you feel just a little bit cooler doing it. Personalized postcard QR codes PURLs Custom landing pages Videos So when auto-parts manufacturer Advance Adapters developed a product that would give Jeep drivers better control on rocky terrains, they knew they had an audience...

‘Alphabetilately’: Going Postal in the Capital City
Jun03

‘Alphabetilately’: Going Postal in the Capital City

In today’s chaos of digital stimuli, a passion for stamps might strike some as being as outdated as ration books and decoder rings. But to those in the know, stamps are an art form like no other, connecting us with our shared history through one of the tiniest artistic mediums there is. Logo Invites Exhibit catalog Exhibit Furniture When the Smithsonian National Postal Museum in Washington DC wanted to mark its 15th anniversary in...

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