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Social Media Explained

Yep, that’s pretty much it

Twitter’s ‘Significant Engagement’ Alert

Hats off to The Next Web for revealing Twitter’s recent test of a “significant engagement alert” feature in its iPhone app and beta app for Android devices. Basically when you turn this on, you get in-app notifications telling you when one of your tweets gets a higher-than-usual amount of replies or retweets. This is an important piece of analytics that can help you know in real-time which of your posts are gaining...

Sony’s Taking us Back to the Future

If we weren’t a week deep into May we would’ve dismissed this story as one more half-hearted April Fool’s gag, but we are and it isn’t. This week Sony is expected to unveil a new storage medium that can hold up to 185 terabytes, or roughly the equivalent of 3,7oo Blu-ray discs. This new medium…is a magnetic cassette tape. For those who slept through (or weren’t around in) the ’70s and...

Instagram the New Go-to Site?

Facebook may be in the process of holding us all to ransom (the gory details can be found here), but what about the photo site it gobbled up a couple years back? According to Forrester Research, engagement on Instagram is about 60 times higher than on Facebook. “What does this higher engagement rate look like in practice? Last month, Red Bull posted a video of a unique snowboarding half-pipe on both Facebook and...

Everythings.changing with Web Addresses

Chances are you’ve been so busy crafting your client’s next marketing campaign, you haven’t even noticed that something funky’s happening to the Web. More specifically, the traditional Internet domains – .com, .org, etc. – have been joined by new ones, beginning back in January. These “generic Top-Level Domains” (gTLD) suffixes now include .bike, .clothing, .singles – it’s a very long list....

Facebook is Silencing You – Here’s What You Can Do About it

If you’re like a lot of small businesses, you’ve probably been wondering why the clicks on your Facebook posts have been spiraling downwards over the last year. Are all your loyal clients really that over you? What did you do to offend them so? Turns out it’s not you, it’s Facebook.  (Sign the online petition) You’re Getting Faceblanked Last month, Ogilvy & Mather released a white paper revealing that...

The 24-7 Cross-media Machine

What exactly is inspiration? Perhaps it’s just a reminder of all the elements you already have access to. That was our thought upon reading about the Mine-Awareness Day exhibit at the New Museum in New York City. Briefly: Attendees tried to negotiate their way through the exhibit hall without triggering a “mine explosion” on their smartphones, courtesy of an app called Sweeper. More about this from PSFK: “The...

Men, Women and Social Media

Occasionally our impulse to “do the research” runs headlong into our determination not to believe what that research says. That’s pretty much what happened when we came across this Entrepreneur.com piece about how men and women use social media and smartphones differently. On the one hand, anyone planning a cross-media campaign needs to know this stuff. On the other: women like touchy-feely girly stuff like...

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