ECI is a direct response agency committed to creating marketing that’s human™. That means putting ourselves in the shoes of real people so we can communicate in ways that move them. It means being open and honest, without relying on confusing “marketing speak.” It means transforming what our clients want to say into what their customers actually want to hear. Because when you transform “targets” into real human beings, you get real results.
We are experts in finding our clients’ stories—and telling them in ways that surprise and delight their customers. All while delivering a significant, measurable return on investment. The video below highlights one such story that we recently created for Adobe Acrobat.
Adobe Acrobat: The World’s Smartest Project Manager
In the world of social, content is king. So instead of selling Acrobat directly—or marketing all of its features—this campaign tested the idea of moving beyond trial to create compelling, emotional vignettes that demonstrate what Acrobat can do. The story revolved around the Search For The World’s Smartest Project Manager, and featured a “documentary crew,” two web experiences, multiple videos, PDF examples, and social media activity.
Contact us to see more ideas that put customers first.
We’ll tell you stories about the time we…
- Created a multi-touch dynamic communication stream for Intuit.
- Built a customizable marketing engine for Autodesk.
- Drove mobile app adoption for Adobe in a campaign that went from paper to market in just 3 weeks.
- Much more.