Stories of design across all media

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Rule 29

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Creative Matter

There are a few things in life we can’t ignore…
The pursuit of love
A longing to connect
The inevitability of death
And the ever so abundant reality of choice.

Each and every day
We choose what to wear, what to eat, what to ignore…
And what to see.

As creatives, we’ve decided to occupy ourselves, not so much with what we see…
But rather how we see

How we notice the every day
How we approach beauty
How we recognize the absurd
And how we look for the forgotten.

All in all, here’s what we know to be true:
We see the world differently.

We understand design changes our experience.
We know stories shape us.
That wonder awakens us.
And the only way that tomorrow will be better than today…
Is if we help others see possibility more clearly.

And this is why we make creative matter.

This is who we are. This is what we do. This is our story.

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