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360 Degrees: Michael Osborne – The Mural

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us the origin of the beautiful mural he sees every day. (To begin your free subscription to the Storyboard print magazine, click...

Raising a Cup to the Past
Jun24

Raising a Cup to the Past

“Branding is all about taking your clients on a journey.” It’s certainly the type of thing a marketing professional might say; it might even be true. In the case of the retro-themed San Francisco coffee bar Coffee Cultures, it turned out to be the ethos that fueled Chen Design Associates’ cross-media transformation of the establishment into a hip hangout with great coffee and an early-20th century vibe. Construction Wrap Website...

Taken Wine to the Younger Crowd
Jun17

Taken Wine to the Younger Crowd

From its premium price tag to its ability to inspire a downright nerdy obsession with vintages, regions and organized tastings, wine can be a hard sell for those 28 and younger. When twentysomethings Josh Phelps and Carlo Trinchero formed their own business, Taken Wine, in 2010, it was with the goal of changing all that by introducing their peers to the goodness of the grape. Website Twitter Instagram Facebook Video Though they were...

Beer Citizen: The Definition of a Passion Project
May27

Beer Citizen: The Definition of a Passion Project

Look, there are three things that make life worth living: someone to love, a pocket full of cash, and the perfect beer. While you’ll have to figure out how to get the love and cash on your own (good luck with those), design and development firm Definition has you covered on the beer front. website free apps for iPhone, Android video coasters, stickers and bottle totes T-shirts Social media Rob DiCiuccio, Evan Rusackas and Ryan...

Going Back to the Future with Tosca Café
May20

Going Back to the Future with Tosca Café

In 1983, Pepsi handed King of Pop Michael Jackson a cool $5 million to anchor their “Pepsi Generation” campaign. This remains the gold standard for something cross-media does best: updating an already beloved product for a wider, more lucrative market. Thirty years later, r.vH Design tackled a similar challenge that might’ve been smaller in scope by national standards, but in its native San Francisco, it was a very big deal indeed....

Divide & Conquer is the Rain of the Game
May06

Divide & Conquer is the Rain of the Game

Someone’s been following you. They’ve been sending you things in the mail and via FedEx – things that tell you they’ve spent a lot of time thinking about you and what you need. And they’re not taking “no” for an answer. QR codes video mailer additional mailers ringing card holders water clocks In the civilian world we call this “stalking”; in the  21st century marketing landscape it’s known simply as “good business.” And McDill...

Instagram the New Go-to Site?

Facebook may be in the process of holding us all to ransom (the gory details can be found here), but what about the photo site it gobbled up a couple years back? According to Forrester Research, engagement on Instagram is about 60 times higher than on Facebook. “What does this higher engagement rate look like in practice? Last month, Red Bull posted a video of a unique snowboarding half-pipe on both Facebook and...

Master of Packaging (Metallica)
Apr29

Master of Packaging (Metallica)

When it comes to getting the latest album from a heavy metal band into the clutches of head-banging fans everywhere, surely you just throw up the ol’ devil-horns sign and the leather-jacketed hordes come a runnin’, right? Logo design album packaging posters movie tickets That depends on the band, really. And it depends on whether your big-name metal band happens to encounter the head of a big-name branding firm that specializes in...

Everythings.changing with Web Addresses

Chances are you’ve been so busy crafting your client’s next marketing campaign, you haven’t even noticed that something funky’s happening to the Web. More specifically, the traditional Internet domains – .com, .org, etc. – have been joined by new ones, beginning back in January. These “generic Top-Level Domains” (gTLD) suffixes now include .bike, .clothing, .singles – it’s a very long list....

Cloudy with a Chance of Cross-media
Apr22

Cloudy with a Chance of Cross-media

If you have kids – or a significant other who simply refuses to grow up – you end up seeing some pretty weird stuff from time to time. Take foodimals, for example – the cute-but-creepy food-based creatures that populated last fall’s movie hit Cloudy with a Chance of Meatballs 2. (Long story, watch the film.) packaging QR codes social media online game print While there are always a bevy of cross-media opportunities with children’s...

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