Stories of design across all media

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How to Win Fans and Influence People
Apr15

How to Win Fans and Influence People

The fastest way to lose friends and fans on Facebook is to blather on and on about yourself – no, wait, that IS Facebook. No, the fastest way to lose friends and fans on Facebook may be to blather on and on about laundry. Facebook Purex neck hanger cards So when laundry detergent purveyor Purex hired Zooka Creative to create a month-long Facebook sweepstakes that would take them from 800,000-plus fans to a cool 1 million, the San Jose...

The Value of a Facebook ‘Like’

When it comes to social media, nobody really knows what they’re doing. Unless you’re handling the social-media marketing for a nationally known brand, or for a big movie or television franchise, chances are good that you’re pretty much playing it by ear. Sure you want to get more likes and retweets, but really what do those actually give you beyond a brief elevation in your endorphin levels? The PBS series Frontline...

Snow, Prayer & the Power of the Hashtag
Apr08

Snow, Prayer & the Power of the Hashtag

Fresh on the heels of a record-breaking cold snap that left most of the U.S. in a deep freeze, the words “Pray for Snow” to many might make about as much sense as “Pray for a Tax Audit.” But there are a proud and hearty folk in Northern Nevada and the greater Sierra region who yearn to see their mountains while sailing 60 miles an hour down them atop snowboard or skis, and the more pragmatic sort who realize without a good snow, their...

SF Chefs: Keeping Foodies Keen
Apr01

SF Chefs: Keeping Foodies Keen

Even young marketing whizzes who boast about being able to sell anything to anybody fall noticeably silent when it comes to publicizing food events in San Francisco. In a city packed with food blogs, apps and amateur cooks extraordinaire, successfully making your foodie event stand out truly separates the Iron Chefs from the Chef Boyardees.   Branding signage Web site advertising marketing collateral merchandise “San Franciscans are...

Grabbing Cross-media by the Roostertail
Mar25

Grabbing Cross-media by the Roostertail

When the gods aren’t too upset with you, they send you the types of bread-and-butter jobs that keep your fortunes afloat – a website, stationery and business-card combo, perhaps, nothing fancy. But occasionally the gods smile on you and you get the opportunity to create an entire three-dimensional customer experience from scratch.   logo design branding corporate identity website interior design menu design social media The gods...

Intriguing Digital Companion

Piece: The Echo Project Cross-media elements: Print book, website, (iPad optional) Short ‘n Sweet: A novel whose every page is tied to a corresponding piece of digital content online. Steal worthy?: 4 out 5   The Yin-and-Yang tango between print and digital continues as passionately as ever. But every once in a while a company tries something just a little bit different to get these two opposing forces to make nice. Dare...

Natural: A Rewarding Nut to Crack
Mar11

Natural: A Rewarding Nut to Crack

Granola – how shall I put this – isn’t exactly a one-of-a-kind product. If you’re going to elbow your way in between Quaker Oats and Kellogg’s and all the other granola pushers, you’ve got to come up with some serious branding. Serious branding, not an aluminum can with a photo of a hill on it. packaging social media video Website in-store display To be fair, Ladera Granola’s aluminum can had a photo of a hill from Ladera, Calif.,...

Change is the Juice of Life
Feb17

Change is the Juice of Life

Reinventing the look and feel of your brand across the various media it inhabits can be one of the hardest – and most rewarding – endeavors a company can undertake, as cold-pressed-juice company Living Greens discovered.     branding website email marketing packaging Breaking free of a leaf-on-wheels logo that confused more than it informed, Living Greens imbued its website, print collateral and other materials with a sense...

Keeping Hearts Beating on a Budget
Feb14

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Turning the Clock Back in Style
Feb12

Turning the Clock Back in Style

In the right hands, a cross-media campaign does far more than create a bridge between print and digital – it weaves an entirely different world around its target audience. branding website packaging print collateral And if it’s Chen Design Associates’ identity for The Brownie and Madam Optical Co., it’s a world that harkens back to a gentler, more stylish time. The Client If you’re tired of coughing up a small fortune at your local...

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