Stories of design across all media

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Coffee, Juice, Soda…or Reorient?
Feb10

Coffee, Juice, Soda…or Reorient?

If you’ve never realized just how limited our non-alcoholic beverage choices are, it’s probably because you’ve never tried to market one of your own. There’s tea/coffee, juice, soda, and then that whole line of speed-in-a-can products among which Red Bull is king. branding email marketing website packaging And if your offering doesn’t happen to fall into any of these five categories, how exactly do you sell it? That was Jess Ng’s...

Out from Under the Rabbit’s Foot
Feb04

Out from Under the Rabbit’s Foot

When you’re a celebrity best known for your roles in blockbuster movies, rebranding yourself as a singer is as easy as appearing on your favorite musical competition show. Bam – instant chart-topping album. For the rest of us, changing the way the public views us and our range of talents just isn’t that easy, as the folks at Auburn (Calif.) Printers & Integrated Marketing discovered. Though they had introduced a range of...

Glossary

2D Animation Used to create the illusion of movement, the process takes a series of two-dimensional art (drawings, illustrations or photographs) that are nearly identical and displays them in rapid succession. 3D Animation Often used today in video games and virtual reality, 3D animation creates the illusion of movement, but with the added dimension of depth or space. The process consists of three stages: 3D modeling, layout and...

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