Stories of design across all media

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Making Genentech the Place to Work
Jul24

Making Genentech the Place to Work

A company is only as successful as its workforce. So when Genentech, a leading biotechnology firm, wanted to make their recruitment campaign more appealing to top talent, they needed a message that would distinguish them from other high-profile employers in the science and technology fields. To help them achieve that objective, they brought in San Francisco branding and design firm Iron Creative. Creating a message that reflected the...

Building a Bridge Between Centuries
Jul11

Building a Bridge Between Centuries

When global real estate company Pembroke bought a building that has its roots in the steel industry, their goal was to create an office space that paid homage to the past while appealing to the modern, tech-savvy worker of today. To bridge the gap between old and new, they turned to San Francisco design firm Volume Inc. “Part of our role in rebranding this building was to acknowledge and celebrate its origins, but to also bring it...

Bringing Craft Beer to Life Through Design
Jun20

Bringing Craft Beer to Life Through Design

The craft beer scene has been flooded with so many newcomers; at last count there were more than 3,000 in the U.S. alone. How does a small, regional brewery stand out in the crowd – especially once they begin to show in retailers outside of their area? That was the dilemma faced by Blue Point Brewery when the Anheuser-Busch subsidiary hired Sausalito, Calif. branding and design firm DDW to introduce their new beers to the world....

Selling Union City to the World
Jun08

Selling Union City to the World

Every city has an identity. A personality. Nashville fiddles away as “Music City, USA.” Los Angeles is known for glitz, glam and rubbing elbows with Hollywood’s stars. And Union City, Calif., is making a name for itself as an innovative and diverse hub of community and business, while boasting the camaraderie of a small town. Near Silicon Valley, it’s an attractive option for businesses looking to start up or relocate to a diverse...

Rambler: Rebirth of a Restaurant Space
Apr25

Rambler: Rebirth of a Restaurant Space

Few graphic designers know the restaurant business quite like Robert van Horne. The principal and founder of r.vH design, a boutique graphic design firm in San Francisco, is the go-to designer when it comes to the food and drink industry. So after a legendary restaurant closed its doors and a hip, spirited business took its place, r.vH design was the perfect firm to build a bridge from the old to the new. San Francisco foodies were...

For Parks Fundraising, a Picture’s Worth a Thousand Words
Apr11

For Parks Fundraising, a Picture’s Worth a Thousand Words

Parks provide a myriad of benefits. They spark economic development, create safer neighborhoods and give local residents a place to engage with each other and commune with nature. So when the Regional Parks Foundation, a nonprofit that raises money to support the East Bay Regional Park District, wanted to make a bigger impact, they decided that refreshing their branding and marketing materials could be the breath of fresh air they...

Design that Celebrates the Power of the Press
Mar21

Design that Celebrates the Power of the Press

When Volume Inc. was hired by Bloomberg to help the media giant create a work environment that captured and communicated its unique identity, the San Francisco design firm had little idea of how impactful the assignment would ultimately be. Bloomberg has long been a giant in the fields of journalism and technology. For the company’s tech hub in San Francisco, it wanted a workspace that showcased the company as an esteemed player in...

Amber & Ash: A Design that’s Always in Season
Feb21

Amber & Ash: A Design that’s Always in Season

In our mobile-obsessed culture, there is no shortage of cell phone accessories to choose from. So when a cell phone accessory retailer tasked San Francisco brand strategy and design firm Noise 13 with creating a brand that would appeal to women, they knew they had their work cut out for them. The biggest dilemma was “how do you stand out in a crowded cell phone market,” explains Noise 13 Founder and Chief Creative Officer Dava...

Rock & Brews: Suds, Sandwiches & Consistency
Feb07

Rock & Brews: Suds, Sandwiches & Consistency

Few things go together like great food and rock ’n roll, so it’s little surprise that the restaurant chain Rock & Brews has made the mark that it has in the restaurant industry. It’s a family-style restaurant with a rotating menu of 52 craft beers and a real rock ’n’ roll pedigree: it was foundered by KISS’ Gene Simmons and Paul Stanley, legendary concert promoters Dave and Dell Furano, and restaurateur and hotelier Michael...

Tile and the Need to Tell ‘a Bigger Story’
Jan03

Tile and the Need to Tell ‘a Bigger Story’

Imagine sitting at your desk consumed with your latest project when you remember that you were supposed to leave for an appointment 10 minutes ago. You reach down to grab your keys but they’re nowhere to be found. Now you’ll never make it to your appointment on time! While most of us have experienced this scenario at least once, it never need happen again thanks to Tile, a San Mateo, Calif. company that offers a Bluetooth-enabled...

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