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Video Games, Virtual Reality & Trade Show Success
Dec20

Video Games, Virtual Reality & Trade Show Success

At any trade show, “the number one goal is to attract people off the floor with some kind of compelling experience,” says Rick Barsotti, principal at San Anselmo, Calif.’s Mahalo Digital. He should know. Having worked in the digital space since 1996, he says Mahalo Digital is the trifecta of his passion for delighting clients with unexpected creative, his love affair with the culture and natural beauty of Hawaii, and living each day...

TMD Creative Takes ‘Organic’ Approach to Cross-Media
Dec06

TMD Creative Takes ‘Organic’ Approach to Cross-Media

When the Organic Produce Summit decided to hold its inaugural convention and exhibition in July 2016, organizers had a major challenge on their hands. Though the organic movement was as popular as ever, the event itself was virtually unknown. Not only did organizers have to introduce people to the expo, but they also had to appeal to a diverse audience ranging from organic purists to companies just beginning to walk the organic walk....

Seneca Snacks Get a Cross-media Makeover
Nov15

Seneca Snacks Get a Cross-media Makeover

Twenty years ago, healthy snacks were an oddity. While many Americans were munching on potato chips, Seneca Snacks was unveiling its chips made from whole fresh apples, giving the afternoon snack a whole new look. Today there is no shortage of options for consumers dedicated to a healthier lifestyle, and Seneca needed to raise its profile on the shelf so new customers would give its products a try. Wanting to modernize the brand, they...

Wheels4Water: Saving Lives One Mile at a Time
Oct04

Wheels4Water: Saving Lives One Mile at a Time

Chances are you don’t think twice about filling a glass with water from the kitchen tap. But for many people in sub-Saharan Africa, safe drinking water is in short supply. Unsanitary water conditions plague the Kaliro district of Uganda, and in the region, water-related death and disease run rampant. Justin Ahrens, founder of design studio Rule29, first became aware of the water crisis in Africa when the firm was working on a branding...

MHD Group Proves Itself the Real Golden State Warriors MVP
Sep20

MHD Group Proves Itself the Real Golden State Warriors MVP

How do you get basketball fans to tear their eyes away from mid-court to notice billboard advertising for a supermarket chain? Daunting as it may sound, that was the dilemma faced by California’s Lucky Supermarkets when they decided to advertise in a section of the Golden State Warriors’ home stadium, Oracle Arena. An effective campaign had to capture the excitement of the 2015 NBA Champion Warriors while paying homage to Lucky...

No ‘Away Days’ Skating on the Edge of a Media Blitz
Sep06

No ‘Away Days’ Skating on the Edge of a Media Blitz

For skateboarders, the right pair of shoes can mean the difference between a flip and a fall. Already known for giving other types of athletes an edge, adidas set out to transform the skateboarding experience. To inspire the next generation of skateboarders, Adidas dreamt up “Away Days,” a full-length feature that offers a peek inside skateboarding culture and a close look at the tricks of the trade. And to promote the film, they...

Event Promotion You Can Kick up Your Feet to
Aug16

Event Promotion You Can Kick up Your Feet to

If you don’t think you can get something for nothing, you’ve obviously never attended San Francisco’s Stern Grove Festival. The annual summer event has been providing free access to a diverse array of performers since 1938. For those who venture to the outdoor Sigmund Stern Grove amphitheater, a day of relaxation with family and friends while listening to the sweet sounds of the San Francisco Symphony or the upbeat funk of Janelle...

Making a PGA Tradition Fit for Prime Time
Aug02

Making a PGA Tradition Fit for Prime Time

Most golf lovers know the AT&T Pebble Beach Pro-Am Tournament. One of the PGA Tour’s largest events, it attracts 190,000 spectators and millions of television viewers each year to watch the sport’s top players and celebrities tee off for charity. In 2001, the tournament enjoyed a new wave of success thanks to a young golfer named Tiger Woods. As a result, a brand new audience was tuning in to the AT&T tournament for the first...

Selling the World on a Smart City
Jul19

Selling the World on a Smart City

Managing a city is no small task. Not only must city employees monitor such critical information as energy and traffic-related data, but they must also keep track of such infrastructure details as where electric lines run and water pipes are laid. So when technology company Cityzenith developed 5D Smart City, a data visualization and management platform to help cities make better decisions and deliver improved services, it was clear...

And the Envelope Please(s): Celebrating the Letter-writer’s Friend
Jul05

And the Envelope Please(s): Celebrating the Letter-writer’s Friend

Digital communication may be all the rage, but would you really want to receive a love letter via email? Love letters, invitations and thank you cards are just some of the printed expressions made that much more meaningful by their appearance on paper, yet some worry that snail-mail communications are going the way of the dinosaur. And of course as go cards and letters, so go the fortunes of the humble envelope. To remind the world of...

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