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Retuning the Reno Philharmonic for Today
Jun07

Retuning the Reno Philharmonic for Today

Not only is the Reno Philharmonic Association the largest performing arts organization in northern Nevada, it’s also a cultural gem dedicated to uplifting the community that supports it. To publicize its civic-minded efforts, it enlisted that city’s Stan Can Design to rebrand it as more than just an orchestra at the top of its game. Print TV Web Collateral Brand Social An Allegiance to the Brand “Our firm is very disciplined in that...

3 Tips for Designing for Millennials (and Everyone Else)
May24

3 Tips for Designing for Millennials (and Everyone Else)

Everywhere you go these days, it seems like there’s a rush to win over Millennials. However, when it comes to design, Jen Tank, creative director at Huge, warns that there’s a risk of oversimplifying the varied beliefs, characteristics and nuances that make up the under-35 demographic. Tank should know. Huge has worked on a number of campaigns for brands that are likely to appeal to Millennials, such as Nike SNKRS, an online channel...

Mark and Graham: The Power of Personal
May03

Mark and Graham: The Power of Personal

In a world where mass-production is the norm, lifestyle brand Mark and Graham from Williams-Sonoma is something of a maverick. It offers timeless gifts and elegant accessories adorned with complimentary personalized monograms, as well as the ability to add special words in colors and typefaces of your choosing. The result is a one-of-a-kind feel bestowed on such products as jewelry, leather goods and accessories. Retail Website...

Boldly Beautifying the Beautiful Game
Apr21

Boldly Beautifying the Beautiful Game

There’s not much a soccer mom wouldn’t do for her kid. When Tompert Design Founder Claudia Tompert learned in 2014 that her son’s soccer club wanted a jersey with a more contemporary look she, like many parents do every year, applied her own skills and knowhow to make the assist. Logo Emblem Identity Uniform System Promotional Items Fanwear Accessories Thinking Beyond the ‘Tall Tree’ “Their teams play competitively and they wanted the...

Defining Luxury Before They’ve Opened the Box
Apr05

Defining Luxury Before They’ve Opened the Box

Lisa Marie Todd knows a thing or two about packaging and reinvention. After graduating from the University of Santa Clara she pursued a career in Hollywood, landing on “In Living Color” in 1990 as one of the famed “Fly Girls” dancers for two seasons alongside Jennifer Lopez. But by 2009 she yearned to both do something creative and work with her hands, and so she began to make and sell jewelry under the company name Marie Todd. Brand...

Hip Chicks & the Hidden Value of a Makeover
Mar22

Hip Chicks & the Hidden Value of a Makeover

Nobody wants to hear their baby is ugly. And when your baby happens to be a product your family’s worked their butts off to bring to market – uh uh. But that’s what the folks at Whole Foods told Hip Chick Farms co-founder Serafina Palandech in no uncertain terms back in March 2014 when she applied for its Local Producer Loan Program. The message was clear: Ditch the packaging she’d designed with a friend or kiss the loan good-bye....

1871 Dairy: Requiem for Mrs. O’Leary’s Cow
Mar08

1871 Dairy: Requiem for Mrs. O’Leary’s Cow

Chicago brings to mind many things for many people; chances are milk is not one of them. You can thank Mrs. O’Leary’s cow for that. After touching off the Great Chicago Fire in 1871 by allegedly kicking over a lantern (hey, none of us was there), cows became bovine-non-grata overnight, putting a devastating end to the Windy City’s milk industry. Business Cards Packaging Brochure Website Logos Fast forward 141 years; self-professed...

Walt Disney: Celebrating the Man Behind the Mouse
Feb09

Walt Disney: Celebrating the Man Behind the Mouse

The Walt Disney Company has gone from strength to strength for generations with nary a stumble; not so Walt Disney the man. His personal story of setbacks and innovations is an inspiring one, and serves to remind us how precious creativity is precisely because it can be so maddeningly ephemeral. Website E-Newsletter Collateral Outdoor Signage Magzine This was one of the stories that Disney’s daughter, Diane Disney Miller, wanted to...

Finding Religion in a $300 Pair of Jeans
Jan19

Finding Religion in a $300 Pair of Jeans

In the mid-2000s, the average pair of jeans cost about $30. So when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they turned to Torrance, Calif.’s Creative Direct Marketing Group (CDMG). The collaboration turned out to be the perfect fit. Advertising & Marketing Blog Website...

Coral Reef Alliance: Cross Media as Cause Media
Jan05

Coral Reef Alliance: Cross Media as Cause Media

Most people only think about coral reefs when they’re gearing up to go snorkeling. But the Coral Reef Alliance wants us to understand that not only do they provide a habitat for fish and other wildlife, but they also act as natural barriers to storm events, and even produce compounds used to treat cancer. Web Print Originally founded to galvanize the diver community, the Coral Reef Alliance sought to rebrand itself from a small...

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