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Selling ‘Babylon’ in a Kardashian World
Dec15

Selling ‘Babylon’ in a Kardashian World

Thanks to the Internet, reality TV, and our ever-coarsening culture, snark is about as rare as arctic ice these days. But a hilarious live show with jaw-dropping costumery and staging – now that’s what we call rare. And that’s just what the legendary San Francisco musical revue “Beach Blanket Babylon” has been serving up for over 40 years now – sassy satire ripped from today’s headlines. Print Web Mobile Luckily, this Bay Area...

How to Get 8,600 Facebook Fans in a Week
Dec03

How to Get 8,600 Facebook Fans in a Week

There’s nothing like a contest to whip up interest and generate excitement – just ask our presidential candidates. So when the Cisco Learning Network wanted to get people energized about its brand, the company determined that a “Fan Appreciation Week,” complete with daily games and prizes, would appeal to its customer base. It would also drive traffic to the Cisco Learning Network store – the premier location for Cisco certification...

‘Sail Away’ Credit Union Campaign
Nov17

‘Sail Away’ Credit Union Campaign

If you’re like most people, you have a handful of credit and debit cards. So, short of your bank bribing you, what would make you reach for one card rather than the other? Direct Mail Mobile Web That was the challenge faced by South Carolina Federal Credit Union (SCFCU), which wanted to stand out in a crowded market. Getting its members to use their debit card would reinforce the SCFCU brand, generate transaction revenue, and build...

Southwest Sans: A Typeface Ready for Takeoff
Nov03

Southwest Sans: A Typeface Ready for Takeoff

When you’re in an industry as cut-throat as commercial aviation, anything you can do to differentiate yourself from the competition is vital, and freshening up your type can play a key role in doing that. Just ask Dan Rhatigan, type director for Monotype, a global provider of typefaces. Monotype was commissioned by Lippincott, an agency working on a brand redesign for Southwest Airlines, to create a typographic style that would convey...

Blazing a Trail for Green Fund-raising
Oct20

Blazing a Trail for Green Fund-raising

Just because you’ve sworn to protect the nation’s natural resources from the forces of greed and apathy doesn’t mean you can’t have a great time doing it. When the Sierra Club wanted to pass the hat around with its second annual “green tie” fundraiser this year, they conspired with Palo Alto’s Tompert Design to create an evening wonderland of glamorous camping (“glamping” if you please) and, hopefully, donations as great as all...

Locale Market Campaign Leaves Foodies Hungry for More
Oct06

Locale Market Campaign Leaves Foodies Hungry for More

Locale Market is not your everyday restaurant or grocery store. Rather, it is a place where you can find organic fruits and vegetables seasonally grown on local farms; seafood from the Gulf of Mexico; a butcher shop showcasing locally raised chicken and pork; and even a market pantry featuring spices and housewares to help visitors create chef-inspired meals at home. Brand Strategy Naming Identity Collateral Branded Disposables...

Napa ‘Block’ Party at the Edge of Town

When r.vH Design was asked to work their design magic on what was then Napa Valley’s Hotel Luca, the challenge was breathing new life into a hotel and restaurant that already were steeped in a tired Italianate character. Not only did they come up with the name North Block Hotel to represent its location in the lesser-known north end of town, but they also created an atmosphere that blended luxury and drama with a rustic touch. As a...

Making Seagate Sexy for the Twitter Generation
Sep08

Making Seagate Sexy for the Twitter Generation

Unless you’re something of a propeller head, the thought of buying a new hard drive probably makes your eyes glaze over – something storage solutions company Seagate knows all too well. In-store Digital Video Print But by deploying an innovative cross-media campaign, San Jose’s Zooka Creative was able to shift the focus of Seagate’s marketing from hard drives themselves to the myriad ways in which people use them every day without...

Loop Theme Brings Eco-Friendly Paper Full Circle
Aug04

Loop Theme Brings Eco-Friendly Paper Full Circle

Recycled this and FSC that – it seems “green” is as big a consideration in design work today as CMY and K. You can put your work on paper made with green energy from trees that were grown sustainably, all with a carbon footprint the size of a hamster’s. It wasn’t always this way. Website Collateral Print advertising Back in 2010, Mohawk Fine Papers was preparing to unleash the most extensive collection of post-consumer waste (PCW)...

Designing for Events
Jul28

Designing for Events

By Wolfgang Strack The following column first appeared in the Spring 2015 issue of Storyboard magazine. These days it seems every tech firm wants one: their own company event or developers conference—you name it. From Salesforce to Cisco, Google to Box, everyone wants to create an experience. Center Stage Events provide a great stage for your brand because they combine all aspects of a holistic, integrated experience: content...

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