Stories of design across all media

Membership
Bringing Mobile Payments to the Developing World
Dec16

Bringing Mobile Payments to the Developing World

In North America, paying for something with a quick swipe of the card through a smartphone accessory like the Square is commonplace on the fringes of our economy: at local farmer’s markets, hot-dog stands and the like. However, in emerging markets where few companies can afford to process debit cards themselves and users must queue in long lines to withdraw cash from an ATM, that technology can be a lifeline for businesses and...

Flash! 7×7 Discovers Nothing Beats a Flash Sale
Dec09

Flash! 7×7 Discovers Nothing Beats a Flash Sale

When you want to sell some things you have a sale. When you want to sell a boatload of things very quickly you have a flash sale: an online promotion in which you offer ridiculous discounts on your product for a very short period of time. And San Francisco’s Metropolitan Media needed to grow the print audience for its 7×7 regional magazine immensely to qualify for more than $100,000 in postage savings. Email Blast Website...

Charlie Cart: Better Living Through Kickstarter
Nov24

Charlie Cart: Better Living Through Kickstarter

With a growing obesity problem in this country and universal healthcare always teetering on the edge of political sacrifice, the future health of our children depends in part on their learning to prepare nutritious meals of their own. Yet teaching these skills in classrooms requires the appropriate equipment and lesson plans – two things today’s cash-strapped schools cannot afford. Industrial design Kickstarter video and rewards...

Leveraging the Power of Photography
Nov04

Leveraging the Power of Photography

By Marc Fiorito For any business looking to launch a multi-faceted campaign, photography is vital. It is the visual story of a campaign, a quick peek into the message of the brand. Photography can convey messages that other mediums cannot. With the amount of content and media today, people are inundated with messaging everywhere. Photography is a break from all the words and stimulates the sensory elements of the brain. It is also...

Everything Old is Cool Again
Oct14

Everything Old is Cool Again

When it comes to the world of high fashion, most people are looking for the next big thing. So convincing twentysomething women to turn their backs on Fashion Week in favor of refreshing their wardrobes at second-hand stores is a formidable challenge to say the least. Luckily, Mode Design had enough fashionable tricks up their sleeves to pull it off. Website Logo Signage Buttons Bags Ads Since 2007, FreeStyle Clothing Exchange has...

8 Things Killing Your Social Media Efforts
Oct08

8 Things Killing Your Social Media Efforts

By David Spark The Internet is flooded with advice on what you should and shouldn’t do in social media. I think you’ve read and heard most of it, and let me sum it up for you: You’re doing it wrong. I reached out to industry thought leaders and asked them, “What was once considered good advice regarding social media that you either followed, advised or agreed with but now, given the rapidly changing social media landscape, you no...

Eat. Drink. Promote. Repeat.
Sep16

Eat. Drink. Promote. Repeat.

If there’s one thing more challenging than establishing a robust, un-ignorable brand throughout a major city, it’s rebranding something that you’ve already spent five years getting everybody to know and love. Yet with a tight and creative cross-media campaign, you can do practically anything. During an unseasonably cool August weekend, San Francisco design and branding firm Noise 13 transformed that city’s annual foodie bonanza “SF...

Keeping Hearts Beating on a Budget
Aug26

Keeping Hearts Beating on a Budget

As creators, every cross-media campaign opportunity to us instantly becomes an invitation to think big. We need an app, of course, and augmented-reality print collateral where you put your phone here and tap this and hang the expense. website invitations trip reports But when you’re creating a campaign for a nonprofit that ekes out an existence by tapping the off hours of its volunteers and the few bucks that can be wrung from the...

Un-Marketing, or Scott Stratten Really Does Love Kittens

The following down ‘n dirty Q&A with Un-Marketing’s Braveheart, Scott Stratten, originally appeared in the premiere issue of VMA Storyboard’s quarterly print publication, Storyboard magazine. Click here to begin your free subscription today! What’s the No. 1 thing that needs to change in the marketing world today? Selfies as a “professional” profile photo on social media. Also, no food photos on Instagram. Maybe...

A Smile is Forever on the Amazon
Aug12

A Smile is Forever on the Amazon

The smile probably runs second only to the heart in the pantheon of please-don’t-use-that-again design cliché’s. From Goodwill to Hasbro to early-2000s McDonald’s, it’s been everywhere. Logo Shipping Boxes Website Gift Cards Yet seldom has it been used so effectively – and been seen by so many people for so long – as in Turner Duckworth’s identity for Amazon. What began as a simple reworking of the e-tailing behemoth’s logo became one...

Page 8 of 12« First...678910...Last »