Stories of design across all media

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Designing a Paradise for Adobe’s Creative Cloud
Jul29

Designing a Paradise for Adobe’s Creative Cloud

Every few years Adobe Systems entices designers around the world with upgrades to Photoshop, InDesign, and their all-in-one package, Creative Suite, among other products. And they’ve illustrated these new innovations using intricate real-world examples of how each and every one can be used. Yet who actually develops and creates those very detailed assets – photography, illustration, magazines, catalogs, websites and other digital...

A Flavorful Study in Niche Marketing
Jul22

A Flavorful Study in Niche Marketing

Let’s pretend for a moment that you’ve just agreed to craft an ambitious cross-media campaign to introduce a line of Russian foods to the American public. And you shake hands on the deal at the very same time that worldwide media attention is focused on Russia’s controversial hosting of the Winter Olympic games. Packaging Collateral Trade show booth Website Social media This was the situation Soquel, Calif.’s McDill Associates  found...

Coffee, Juice, Soda…or Reorient?
Jul15

Coffee, Juice, Soda…or Reorient?

If you’ve never realized just how limited our non-alcoholic beverage choices are, it’s probably because you’ve never tried to market one of your own. There’s tea/coffee, juice, soda, and then that whole line of speed-in-a-can products among which Red Bull is king. branding email marketing website packaging And if your offering doesn’t happen to fall into any of these five categories, how exactly do you sell it? That was Jess Ng’s...

Adding Bounce to SFMOMA’s Modern Ball
Jul08

Adding Bounce to SFMOMA’s Modern Ball

Passing the hat around for a revered institution like the San Francisco Museum of Modern Art (SFMOMA) can be pretty tricky in a struggling economy. But when its major biennial fund-raising event happens at a time when the building that houses it is closed for renovation, you really have your work cut out for you.   Website banner ads Print ads Auction catalog Program schedule Street banners Digital and print bus-shelter ads...

The Egg, the Elephant & the Tesla Sports Car
Jul01

The Egg, the Elephant & the Tesla Sports Car

Creating the public face of a commercial enterprise is our bread and butter. If we’re lucky, we get an appreciative chuck under the chin and payment enough to keep the IRS in the manner to which it’s grown accustomed. Print materials Logo Merchandise Color- and upholstery-choice kit Dealership signage Sometimes, though, we get a little bit more. Like Elephant’s remarkable branding work for Tesla Motors, occasionally we are...

360 Degrees: Michael Osborne – His Artwork

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us his collection of personal artwork, some of which can only be found in high-profile museum collections today. (To begin your free subscription to...

360 Degrees: Michael Osborne – Bob Dylan

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us his personal triumph over a common childhood trauma, and the impact Milton Glaser’s famed album cover had on his own development as an artist. (To begin...

360 Degrees: Michael Osborne – Honey

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us his… honey? (To begin your free subscription to the Storyboard print magazine, click...

360 Degrees: Michael Osborne – His Sketchbooks

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us the ideas that lurk inside his sketchbooks. (To begin your free subscription to the Storyboard print magazine, click...

360 Degrees: Michael Osborne – The Swing

One recurring feature in the brand new Storyboard magazine is 360 Degrees, an augmented reality function that allows you to scan images of a noteworthy designer’s office to discover the goodies lurking therein. Here Michael Osborne of Michael Osborne Design shares with us the role his swing plays in the office. (To begin your free subscription to the Storyboard print magazine, click...

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