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Everythings.changing with Web Addresses

Chances are you’ve been so busy crafting your client’s next marketing campaign, you haven’t even noticed that something funky’s happening to the Web. More specifically, the traditional Internet domains – .com, .org, etc. – have been joined by new ones, beginning back in January. These “generic Top-Level Domains” (gTLD) suffixes now include .bike, .clothing, .singles – it’s a very long list.

Now companies have begun to register their own brand names as domains. According to the official body that regulates such things –the Internet Corporation for Assigned Names and Numbers (ICANN) –  .BMW, .Nissan, .Vegas and .London are just some of the domains in the works. Oh yes, and this one:


What this means is that you’re going to have the option of using Web addresses that are much more descriptive and memorable. Take these examples from a recent piece:

  • (for the Galaxy smartphone)
  • (for Father’s Day)
  • (maybe a food magazine?)

Right away you can see the possibilities, and also what this could mean for the future of QR codes and URL shorteners. If you can create a short memorable Web address, why do you need either anymore?



Author: Aaron Berman

A former writer and editor for USA Today, Aaron Berman is also the editor of PaperSpecs, and covered the newspaper industry for the Newspaper Association of America’s monthly magazine, Presstime.

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